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Go-for-Change: India's first online market place of charity merchandise

Mumbai, IndiaAhmedabad, India
Year Founded:
Organization type: 
Project Stage:
$1 million - $5 million
Scaling strategies launched within the past 6 months:
Large Scale Partnerships
Trainings, Consultation
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Go-for-Change is India's first online market place of charity merchandise. The platform also has an inbuilt online aggregator of social impact initiatives. Go-for-Change aims at protecting and promoting voluntary efforts of individuals and institutions through a sustainable source of funding.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if your routine online activities like posts, comments and shopping helps you you contribute to a cause of your interest?
About Project

Problem: What problem is this project trying to address?

Many individuals and institutions including NGOs can't sustain their social impact initiatives due to lack of consistent source of funding. Common people interested in various social causes have no easy access to information related to social impact initiatives around them. GoforChange helps engaging common people with social initiative and supports verified initiatives with consistent source of funding through its charity merchandising program

Solution: What is the proposed solution? Please be specific!

Go-for-Change will aggregate all social impact initiatives and link verified initiatives with its online marketplace of charity merchandise. When people buy merchandise from the platform a part of proceeds will be shared with listed & verified initiatives. People performing online activities on Go-for-Change will be able to accumulate GfC reward points that they can convert into cash
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Roshan is a young lad from Pune fighting his battle against cancer. He is a wildlife photographer. His father has a small printing business. His father used pictures clicked by Roshan and produce some merchandise such as diary, calendar, T-shirts, Mugs etc. Roshan's father intends to run a campaign to sale these products to mobilise resources for Roshan's treatment. Go-for-Changeruns special campaign for Roshan and appeals people to but these products to save Roshan. People on the platform performing activities such as creating new posts, comments, liking posts of others, receiving comments sharing on social media etc receive GfC cash reward points. They utilise these cash reward points to buy products meant for Roshan's campaign.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We have 4 online stores with 680 product open since our launching of MVP in November 2017. We have started 6 campaigns. Our campaign Pledge-a-Blanket has impacted 1000 vulnerable people within 10 days with a piece of blanket sponsored by individuals. We have also impacted 280 children with disability from organisation called SEC.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We will promote our platform in partnership with credible institutions. We earn people's attention through specialised events, and campaigns run on social media. We are also considering methods such as online contest, online seminars. Besides we are approaching investors to for the seed fund. This funding will help us scale up our activities and promote our platform to ensure higher growth in visits.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We have already opened 4 stores and 5 more will be opened in next month with 3000 product lines. Our sale activity has started and we have been able to cover our operational cost. We are approaching investors for further support in calling up.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is no exclusive platform for charity merchandise. There are various crowd funding platforms though. eBay has a section for charities but that's not about charity merchandising. There is no platform that has dynamic features like cash incentive for online engagement and customised campaigns. However platforms like change.org or debate.org or crowdfunding platforms like milano, Impact Guru in India prove that more than 10 million individuals do get connected on social media to engage with social issues. There is an opportunity to aggregate that engagement into one platform.

Founding Story

Since 2014 I have been researching on civic participation in social change and various problems that common people face to initiate or participate in an activity of social change. I listed all the problems that were shared by various people and gradually designed a concept that addresses most of the issues of people and institutions willing to initiate or participate in social change. Over 16 years of my experience in the field of social development as activists, project manager, researcher, team leader and visionary, I realized that the problems of common people to initiate and participate in social change making process are least attended. Civic participation with use of technology has immense power to augment goodwill among people.


1. Mr. Ashish Damle, Founder and CEO: Passionate social entrepreneur with global level expert on human trafficking and child protection. 2. Dr. Shankharupa Damle, Co-founder and Director, data and knowledge management : Ph.D in integration of children in conflict with law, passionate about numbers and analytical frameworks