Samuel Munguti's New Entry

This Entry has been submitted.

Samuel Munguti's New Entry: Farmers Pride changing Farming in Kenya

Nairobi, Kenya
Year Founded:
2015
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$250,000 - $500,000
Scaling strategies launched within the past 6 months:
Franchising, Licensing, Accreditation
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Farmers Pride was established to provide smallholder farmers in marginalized regions with timely and relevant quality farm inputs and services like seeds, fertilizers, agro chemicals, Animal feeds and soil testing at affordable prices through franchise model of agro dealers.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if there was a farmers Pride outlet in every village across Kenya,all farmers would be happy?
About Project

Problem: What problem is this project trying to address?

Traditional systems have failed.Rural distribution of agricultural inputs is informal and inefficient. Smallholder farmers suffer poor inputs availability, exploitative pricing and bad quality. Existing agro-dealer shops have empty shelves and do not provide a positive customer experience.

Solution: What is the proposed solution? Please be specific!

Farmers Pride was established to provide smallholder farmers in marginalized regions with timely and relevant quality farm inputs and services like seeds, fertilizers, agro chemicals, Animal feeds and soil testing at affordable prices through franchise model of agro dealers.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Smallholder farmers are the backbone of Africa economy. Yet, most farmers struggle to access quality agricultural inputs and services. Farmers Pride is changing that through its comprehensive franchise model of agro dealers and a commitment to generating value for smallholder farmers, agro dealers and their families. Products and Services: Farmers Pride builds and manages relationships with leading agricultural inputs suppliers and manufacturers to secure access to quality products and services. Information: Farmers Pride identifies local agro dealer entrepreneurs in rural markets. These partner shops are staffed with trained agronomists and livestock specialists to provide farmers with correct information.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

2 franchise outlets impacting 1500 farmers daily.50 outlets next 2 years impacting 50,000 local farmers.150 outlets next 5 years across Kenya impacting over 100,000 farmers

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Franchising .converting new and existing agro dealers
Sustainability
Funding: How is your project financially supported?: 
individual donations or gifts - 50%
earned income (product or services sales, licensing, franchising, consulting, financing, etc.) - 50%

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Franchises pay 3% of monthly retail sales as loyalty fees,Ksh 5000 application fees and purchases inputs through farmers pride

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Sidai Africa.Farmers Pride Model if different as it integrates inputs/services sales with market linkages,farmer insurance and financial services
Team

Team

Samuel Munguti-Founder and COO Gregory Zinger-Strategy advisor George Kegode-Technical Advisor Rueben Kagwamba-Technical officer