Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
We can engage at the same time employees, staff, restaurant owners, clients, companies and civil society while help other incredible NGOs to maintaing their activities with the money raised by preventing the food waste. In Porto Alegre, another Brazilian city where the project is growing very fast, the entrance of two units of a big and renowned restaurant chain (Outback Stakehouse) engaged a lot of smaller restaurants to enter in the project as well. A big interest by communication channels were seen, attracting a lot of media partners and starting a virtuous cycle in the region.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
With only 50 participating restaurants, located specially at São Paulo city, we have been able to raise approximately R$10,000 each (U$2.500) month reducing the food waste at the same time (R$200 or U$50 for each restaurants in average: really low contribution, don't affects the financial sustainability of the restaurants). Only São Paulo has has an approximate number of 30.000 restaurants. This money is transferred monthly to 8 beneficiary institutions (NGOs) working with child food security.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
If we consider only the financial aspects, leaving aside all the awareness and the amount of food saved we envision the scenario below. Even considering a decrease to R$100 (U$25) of average monthly collaboration for each establishment, with money to invest in commercial strategy and restaurants approach (2 or 3 persons in staff), we can easily reach 500 participating restaurants in the next 2-3 years. This would represent a R$50.000 (U$12,500) by month, R$600.000 (U$150.000) every year, to be directed to fight child hunger.