What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?
Working with innovate web development through this project will overcome technical capacity limitations arising from the difficulties of attracting donor´s support for web-development focused projects.. Over the past three years, internet use and mobile web has taken off in oPt. At the same time, blogging, youth protest and activism, slowly growing political openness and the expansion of independent media particularly through Ma’an programming in TV, online and radio, has generated a huge demand for self-expression and new forums to air issues of public interest. The market in the oPt now finds itself at a uniquely position of readiness for the launch of our project: More people have internet access and want to make their voices heard.
How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?
There has been a considerable increase in access to the internet over the last 12 months. Access to wireless connection increased from 9% in 2010 to 24% in 2011, while access to ADSL increased from 55% in 2010 to 62% in 2011. Our project wants to bring local TV content online - demonstrating a new generation of web media content can add value -- in terms of democratic depth and financial sustainability of community information channels. The project will combine demand for internet-focused technology with communities’ unmet need for local news).
Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?
Our solution can work on a smaller scale, e.g. instead of expanding the local TV stations to all of the 12 governorates throughout the oPt, we can work in clusters (e.g. southern and northern cluster, Gaza, Ramallah) doing the same project and fostering the same principal idea, but with less participants and partners. If advertising revenues are not as strong as expected due to external factors, the project can still expand its user services in order to generate revenue. One possibility is to provide users of the online TV platform with subscription services to preferred content or work with multimedia messages (MMS services) in order to maximise audience loyalty.
Expand on your selections, explaining how you will sustain funding
Ma’an Network has identified the following key revenue streams for this project:
1.Banner advertising: offering advertising opportunities through the online TV station website.
2.Video ads: offering advertising opportunities to clients directly within the online video broadcasts.
3.Sale of video footage: offering professional quality video content for sale to film makers, journalists and other relevant clients both locally and internationally.
We will also explore and test multimedia innovative user services as a revenue stream once we have a user base to pilot services with. In addition to that Ma’an currently seeks foundation grants in order to launch this project.
Tell us about your partnerships
Ma’an Network is uniquely qualified to implement this transformative project, due to its track record in pioneering financially sustainable independent media in Palestine, and its experience in implementing groundbreaking media projects with key partners such as the European Commission, UNESCO and Search for Common Ground. Ma’an has eight years of experience in generating news content and cooperating with local TV-stations. So far we partner with seven local TV-stations aiming at expanding the range to twelve within the first year of the project.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?
Ma’an Network is lead by a team of media professionals and project managers. The organization is guided by the Board of Directors and General Assembly, who bring extensive experience and a dedication to furthering trustworthy media in the oPt and help to appoint suitable staff for new projects. The following staff will be recruited to play key roles in the implementation of “Ma’an 2.0 project”: Program Manager, Local Content Moderators, IT Network Manger, Media Asset Database Manager, Business Development Coordinator and Local Business Coordinators.
Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply
Investment, Human resources or talent, Research or information, Collaboration or networking, Mentorship.
Specify any resources you might offer to support other initiatives. Select all that apply
Marketing or media, Collaboration or networking, Innovation or ideas.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Cooperation with other media organisations, initiatives, journalists and civil society organisations is of paramount importance to us and the success of our new project. Given the fact that substantial scope exists to upscale and replicate the project across the region in the future, the need for cooperating partners is clear. Thinking bigger, Ma’an Network can offer other not-for-profit media organizations located across the Middle East and other regions, professional and targeted training and support, assisting them to develop a successful economic development model which will allow them to generate revenues using new media tools.