Alternative Mobility Parade, Cape Town, South Africa

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Alternative Mobility Parade, Cape Town, South Africa

South Africa
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

This idea is bound to be a succes with the general public because it is gimcky and entertaining, as well as educational.

About Project

Problem: What problem is this project trying to address?

I have noticed an urgent need for behaviorial change in my city, Cape Town, especially amonst the youth, to play an active part in their community in regards to anything from the environment to politics. There is too much dromancy and not enough activism! I believe people think that if they get involved in serious issues it will become heavy and boring and difficult. On the contrary, through my Alternative Mobility Parade I want to show people it can be fun, as well as truly exciting to be initiating posotive solution for change! Ultimately I want other youth to recognise the 'cool' in 'caring'.

Solution: What is the proposed solution? Please be specific!

The concept me and Andrew (of the NGO have for this Alternative Mobility Parade is as follows: We definitely want to create a local version of the Rinky-Dink, a pedal-powered mobile sound system in UK that, as well as making music as you pedal, helps demonstrate power usage by showing the comparison between a normal bulb versus an energy-efficient bulb (and by cycling to power these lightbulbs you can learn for yourself how energy-efficient lightbulbs actually require less energy/pedalling for brightness!) (to see Rinky Dink check out: We would like to also demonstrate to the public the idea of a more walking- and cycling-friendly city which could be made up of things like: -Street performance/art -Workshop spaces -Alternative technology showcases -Greening the city (involving NGO’s such as Greenpop)
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

By using my skills as a journalist to put this project across in a way that people find inrpiring, using my social media networks. Even using big brands to help market this idea in a dynamic and highly interactive way ( I want to know what people think, find the core of this social dormancy so we may address it!)

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are very few members of the youth who want to create these kinds of projects locally in Cape Town. I believe the biggest challenge will be waking people up to their power to create projects like this as well themselves if they like - but I believe people will be very responsive and interested in my idea.
About You
About You
About Your Organization
Organization Name


Organization Country
Country where this project is creating social impact
How long has your organization been operating?

Less than a year

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Select the stage that best applies to your solution

Idea (you're poised to launch)

How long have you been in operation?

Operating for less than a year

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

I recently had a realisation about people and decided: gimicky and quirky, humorous and fun is the way to go if we want to get peoples attention! Seeing is believing my friends, and if we want to convince people that yes, they do need to make some drastic life changes to meet the environmental challenges we are facing as of late, it is neccessary that we SHOW and INVOLVE people!

I was particularly inspired by the rumour that WESSA ( is going to be setting up a Sustainablity Commons at their offices in Kirstenhof soon. (for a good definition of a local Sustainability Commons go to this link:

When chatting about these abstract concepts, I refer often to CAT (Centre for Alternative Technology-Check it out: a great place in UK with the ‘largest range of installed renewable systems anywhere’ – a place you only hear of in hippy farytales it seems, along with it’s incredible magical machines/set-ups that the average person’s imagination struggles to accept (eg 'Photovoltaics', 'Solar thermal' and 'micro-grid')

Specify both the depth and scale of your solution’s social impact to date

Just an idea at the moment - people I tell have all been as excited as I am!

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

I would hope that we could have an Alternative Mobility Parade in the centre of Cape Town once a year. Yes it is easily, and that's what's so great about it! I hope it inspires many mnay more!

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

Get together a great team of young people interested in renewable energy and sustainable technology.

Six-Month Tasks
Task 1

Spread the idea

Task 2


Task 3


Now think bigger! Identify your 12-month impact milestone

Make the Rinky-Dink. Start planning the Alternative Mobility Parade.

12-Month Tasks
Task 1

Make use of my team of renewable energy experts and enthusiasts

Task 2

Bring in people who would be well learned in holding street parades

Task 3

Approach the city council and get their support

How many people have been impacted by your project?

101 - 1,000

How many people could be impacted by your project in the next three years?

More than 10,000

Explain how your company, program, service or product is structured


What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

I have been the only one so far pushing this project. I would have to keep on sniffing out those like-minded people living in Cape Town also (those people just waiting for that perfect oppurtunity to use their skills to change our city's mindset towards renewable energy and alternative transport for ever!!) In this way I wouldnt feel so isolated and frustrated in my thinking, but rather supported, encouraged and inspired.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

I believe people can be using their social media networks to spread positive behavioral change and a shift in attitude to a greener perspective. I would make sure the Alternative Mobility Parade would have a lot of media coverage as well as be all over the internet (films, pics and blogs), and thus could change peoples thinking on a large scale!

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

Even if the parade cant happen, I will make sure the Rinky-Dink gets made, and this can become a symbol of positive change for Cape Towns renewable energy and sustainable transport advocates.

Expand on your selections, explaining how you will sustain funding

I will connect with brands, NGO's and government. Climate change is a bit buzz word at the moment, as is all that is GREEN. This project could help organisations (who are smart enough to get on the band wagon) look real good!

Tell us about your partnerships

I am currently meeting on a regular basis with the founder (Andrew Wheeldon) of the local NGO BEN bikes: stands for Bicycling, Empowerment and Networking.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

NGO workers, foreign individuals and organisations who are interested in South African social/environmental development (we have very many of those!). Young green geniuses - we can even train these up.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Human resources or talent, Marketing or media, Research or information, Collaboration or networking, Innovation or ideas, Mentorship.

Specify any resources you might offer to support other initiatives. Select all that apply

Human resources or talent, Collaboration or networking, Innovation or ideas, Mentorship.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list

It would be great to to be able to communicate with all those people worldwide who have invented great unique ideas in alternative technology and/or renewable energy.

Define your company, program, service or product in 1-2 short sentences

An Alternative Mobility Parade in Cape Town that showcases alternative modes of transport as well as renewable power gimmicks.