AwakIND - India's First Socio-Political Platform

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AwakIND - India's First Socio-Political Platform

Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

AwakIND is India's first socio-political people driven platform empowering individual to implement solutions to their problems.

About Project

Problem: What problem is this project trying to address?

It has been well over sixty years that India became republic and became world's largest democarcy. While we have many reasons to celebrate individual freedom and rights, but over last six decades we have become far from being participatory. The way key decisions are taken and implemented in our country, it is evident that the approach has been top down. How many of us have the accessibility to approach policy makers, talk about our issues and concerns and get reassurance for the same? Forget about them, how many of us can actually manage even reaching their personal assistants! Remote is the answer! This is where AwakIND comes to play and rescue to the common man. We are here as a platform that would at any given moment of time empower the people to voice their concerns. The need arises where: Every individual has an opportunity to provide his feedback and raise his opinion on issues that bother him/her. An individual get access to areas and fields that matter to him/her and are an area of interest/concern for him/her

Solution: What is the proposed solution? Please be specific!

We wanted to use technology to play an important role in social and political activism. Something that was quick, time saving, and self driven. AwakIND provides citizens with such a platform for social- political participation. Some of the key offerings being: Rate a local leader Forum to interact with these local leaders Core ares of concern for each city as decided by the users themselves “HEROES” : Organisations working for various causes. File a petition: Users get an opportunity to file a petition. Share and Collaborate on an idea for the betterment for the society. To achieve this task we developed AwakIND as a Web Based platform with a back end team researching on the database and content. We have used the power of internet and clubbed it with our database that enables users to access latest information about various issues. The portal has been designed in such a way that most of the dynamic content is user driven and there is no intervention from the team or a third party. All our offerings lead to one common goal, all stakeholders get a chance to interact with each other and contribute in the nation’s development process. They enable any common man to get access and have their say.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

(i) COLLABORATION AMONG DIVERSE PEOPLE: AwakIND as a platform supports its users to collaborate among themselves and come out with solutions to their own problems irrespective of their geographical locations.The discussion forums gives the user opportunity to raise ther concenrs nad queries and get them answered and resolved for all the people in their groups. “Share an Idea” will encourage the solution orientation in the people and enable them to come up with a solution to their own problems. (ii) CONSTRUCTIVE INTERACTION BETWEEN MASSES AND THE POLITICAL LEADERSHIP We’ve all known about the scenario of how politicians work around the clock when elections approach and find them literally hobnobbing with every person they meet on the road. However once the politicians make their way to the Parliament, just how many of us have the accessibility to approach them, talk about our issues and concerns and get reassurance for the same? Forget about them, how many of us can actually manage even reaching their personal assistants! Remote is the answer! This is where AwakIND comes to play and rescue to the common man. We are here as a platform that would at any given moment of time be there to voice the concerns of people, bring it before the politicians notice and make it a point that woes of the citizens of the country do not go unheard and justice prevails. AwakIND as a system would empower people to have access to their local political leadership.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Since this is India's first such portal so we dont have much of a competiton around as of now . However the nearest competitor with respect to model would be and India Against Corruption but none of them offer the services we are offering in terms of active people participation. However the challenges we might face because of the two would be in terms of popularity and an already existing connect with the masses.
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Country

, DL

Country where this project is creating social impact

, XX

How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Select the stage that best applies to your solution

Growth (your pilot is up and running, and starting to expand)

How long have you been in operation?

Operating for 1‐5 years

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

We have always felt the need for individuals to be conscious of the social and political climate of the country; and become an active participant.

Coming from a very remote part of India, both Saurabh ( Founder, AwakIND ) and I had been untouched by the bureaucratic malfunctioning. The way things function made us realize that reason for all current problems in India was the fact that India is a victim of conspiracy that divides us on the basis of our caste, language, region, religion etc and never unites us as a citizen.

We wanted to make people realize the importance of a "citizen based society" and the power of individual contribution around us.A society where individuals get access to addressing their concerns and find out a solution to their own problem by mutual collaboration leaving behind all the differences.

To move people from " this the way it is " or "it is not my problem" attitude to " how can I solve this?" is what led us to create AwakIND using the power of internet as a technology with the aim to empower individual to play their role in nation building.

Specify both the depth and scale of your solution’s social impact to date

All our offerings lead to one common goal of all stakeholders of the society get a chance to interact with each other and contribute in the nations development process be it through discussion groups, ask for help sections, HEROES ( NGO's portal ), political report card, connect with people from same geographical area, connecting to the local authorities, volunteer for a cause etc on the website.

Till date we have been able to reach out to 600,000+ citizens of India connecting them to different causes. All these citizens come from different part of India with some from the remotest part of the country and few Indians settled abroad as well.

AwakIND as a system empower the people mainly by the following ways:

HEROES:Heroes is a move towards 'connecting citizen to a cause they relate with'.
“Share an Idea”

One of the highlight example for our impact being the India Against Corruption event happened all over India and we worked as a cause partner and taking the cause to more than 600,000+ people.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

The product is currently under the beta phase.Although we have been able to reach out to 600,000+ citizens , however converting them into action oriented participants will take some time. In the coming few years we see the following in terms of our reach:

1.More than 10,000,000 citizens reached through various medium
2.5,000,000 registered users on the portal
3.Atleast 1000 NGO/NPO Connected to the users though our HEROES sections
4. Bringing in the political leadership on the portal to interact with the people.

Though the idea is unique as of now but it is replicable and can be replicated across many geographical locations. However the important points to be considered would be to understand the political scenario and what are the major concerns of the citizens.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

Almost 50,000+ registered users on the portal

Six-Month Tasks
Task 1

Changes in the website to make it viral and improve user activities on the website

Task 2

Improve AwakIND's presence on various social media platforms

Task 3

Create a team of volunteers to improve our presence on the ground level activities

Now think bigger! Identify your 12-month impact milestone

100,000+ registered users on the portal and reach to more than 1,500,000 citizens

12-Month Tasks
Task 1

Connecting with more than 500 NGO's/NPO's on the HEROES section and creating opportunities for the users to volunteer for a cau

Task 2

Partnership with social organisations in our cause

Task 3

Awareness campaign about key democratic processes like voting and participation the electoral process.

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Explain how your company, program, service or product is structured


What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

The major obstacles that we have come across till date are as mentioned below:
Lack of financial support. We have been funding the project from our own pocket till date.
Lack of human resources especially a technical team and a team that can take our work at the ground level.
Reaching out to users from tier 2, 3 cities and rural areas.
To keep giving momentum to the workability of the product and converting more users we plan to launch various activities focusing on:

Marketing and getting more number of people registered.
NGO partnerships
Active role in the election process.
Filing petitions

To do this we will be creating a team of volunteers who will be supporting our cause and generate some revenue to minimize operatin cost and hire more team members.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

One good thing about the Internet is unlimited accessibility to find out about ‘n’ number of things that is related to one’s work. Tapping on this potential we have done an extensive study on similar concepts over the Internet and carefully on well monitored and planned strategies launched our product:
1. 17% year-on-year growth
2. India to Have 3rd Largest Number of Internet Users by 2013

We at AwakIND believe that technology will play an indispensable role in social and political activism. And that's where we would leverage technology.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

We believe we might face issues as a revenue generating model but as a social model this portal is going to stay and contribute in the best manner possible. Some of its key features like HEROES, Rating the political leadership, connecting with them is going to play a key role in its sustenance.

Expand on your selections, explaining how you will sustain funding

We are looking for funding for AwakIND to set up the base and then take it forward by self generated revenue model out of the portal.

Tell us about your partnerships
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

We need a strong technical team with developers, designers and testers. Along with that marketing team who understand the social and political scenario and help us in alliances with organisations and common masses. Also social media specialist will play a key role in the organisation.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Human resources or talent, Marketing or media, Research or information, Collaboration or networking, Pro-bono help (legal, financial, etc.), Innovation or ideas, Mentorship.

Specify any resources you might offer to support other initiatives. Select all that apply

Marketing or media, Research or information, Collaboration or networking, Innovation or ideas, Mentorship.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Define your company, program, service or product in 1-2 short sentences

AwakIND is India's first socio-political network for people who want to raise their voices on a common platform.