Continuing citizen-voters' education through Video Telenovela

This Entry has been submitted.

Continuing citizen-voters' education through Video Telenovela

Organization type: 
nonprofit/ngo/citizen sector
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A creative telenovela format in an online medium like Youtube has potential to increase youth awareness on responsible voting.

About Project

Problem: What problem is this project trying to address?

Blog Watch spent a few months promoting voters education and providing a criteria in choosing a candidate. We can only do so much since our reach was limited in the last election. I believe that voters education should not start during election season. It starts now. The most influential source of information in choosing a President in the last May 2010 election: television at 63 percent while internet sites at 0.2 percent. Family or relatives account for 16 percent. TV plays a more crucial role in informing the public about voters education. Is TV doing its job? There was scant coverage of development/policy issues as they were reported only eight times by the three news programs during the period reviewed. There are roughly 24 million internet users who comprise the bulk of the electorate. If 0.2% was the influence of online media, we hope to reach out to 16% of the electorate through social media. Since the influence (source of information) of Family or relatives account for 16 percent , online information will be a useful source to share to friends. There are about 50 million registered voters.

Solution: What is the proposed solution? Please be specific!

Our role in Blog Watch as a citizens' transparency and good governance watchdog is to continue citizen-voters education through our feature articles, use of digital media, user generated content and spreading our information in our social media networks. Our reach may not be as wide as TV but we hope that as the growth of our pool of membership , and internet users increase, we can somehow influence our young voters towards responsible voting and become watchdogs of good governance. Voters' education has long been part of electoral reform as early as the 2002 National Electoral Reform summit with its long-range target, to develop a critical mass of mature and discerning voters. We want to contribute to this target. We plan to undertake voter education programs by taking advantage of the online practices of the youth such as producing video telenovela and uploading it in Youtube. The series is a daily 10 minute show running for perhaps 10 hours or more. It will depict an engaging plot that one cannot tell that the movie is conveying a subliminal message on good practices of the electoral processes. Telenovela is popular in the Philippines. Telenovelas have been used repeatedly to transmit sociocultural messages by incorporating them into storylines. Combining a mainstream telenovela format into an online medium that is popular with the youth is innovative.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The youth sector which comprise more than 50% of the electorate often use the internet. Using an engaging format like a telenovela to deliver the message in voters education in their favorite social media such as youtube, and sharing it in twitter or facebook will most likely catch their attention.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We work closely with other political bloggers, citizen media and social media users. , are two blogs that often share content in social media. I don't see them as competitors. In fact, we help promote our advocacy or blog entries that cause social change.
About You
Blog Watch
About You
First Name


Last Name


About Your Organization
Organization Name

Blog Watch

Organization Country

, XX

Country where this project is creating social impact
How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Select the stage that best applies to your solution

Growth (your pilot is up and running, and starting to expand)

How long have you been in operation?

Operating for 1‐5 years

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

I could not help feeling dismayed that this country would rather vote “for some guy who, we know merely as the son of two politician parents and whom foreigners find agreeable.” There was an expression of longing for honesty, decency, and democracy at the funeral of our former president Cory Aquino. It baffles me on why it should mean that this automatically transfers to a son or a daughter by means of heredity. Further more, the electorate chose to vote celebrities, or who had some show business background in the Senate slate.

I acknowledge the fact that people have personal choices yet I believe choices should be based on an informed process. It is also about assessing the risks and choosing which risk is most acceptable to the electorate.

Specify both the depth and scale of your solution’s social impact to date

There are roughly 24 million internet users in the country who comprise the bulk of the electorate. We hope to target the youth sector in the 81 provinces in the country through the social media users who live in that province. If 0.2% was the influence of online media, we hope to reach out to 16% of the electorate through social media. Since the influence (source of information) of Family or relatives account for 16 percent , online information will be a useful source to share to friends. There are about 50 million registered voters.

In the recent months, Blog Watch breaking tweets have made it to traditional media. We Interviewed seven (7) presidential candidates in the May 10, 2010 elections and some senatorial candidates, congressional candidates and a few local candidates. We also covered the first Inaugural of President Aquino, the very first citizen media coverage of its kind in Philippine presidential inaugurals. We also covered President Aquino’s first SONA, first 100 Days and the EDSA 25 celebrations. Traditional media sometimes picks up our breaking stories from our twitter timeline and that first broke in Twitter. Tri-media can help us spread our solution too.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

Writing feature articles along side the video series and makes it available to those who want to share this in their blog posts. Embedding a video is something that is also easily shared. In fact , we want to encourage citizens to embark on their own continuing education. Twitter followers often feature some of our articles and share this on their online news sites or even in their TV show. It is our hope that tri-media will also be interested in our project and promote it in their news. Journalists and major news/tv networks follow Blog Watch on Twitter.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

The growth is easily measurable in number of hits and retweets of those in twitter

Six-Month Tasks
Task 1

Invite social media users to a forum via webcast or other means (for those outside Metro Manila) and invite them to Blog Watch

Task 2

Draft storyline and script for the youtube video series on voters' education

Task 3

Casting, production of the video series by tapping prominent social media users or celebrities that use social media

Now think bigger! Identify your 12-month impact milestone

Tri-media feature our video series. Growing awareness on responsible voting and becoming watchdogs of good governance

12-Month Tasks
Task 1

Enjoin prominent bloggers or social media users to participate in the promotion and production of the video

Task 2

A series of articles and commentaries on transparency, corruption, good governance, responsible voting alongside the vide series

Task 3

Pitch to tri-media to feature our articles or to start their own voters education

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Explain how your company, program, service or product is structured


What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

Financial challenges limit the scope of coverage. Putting time on a project is time away from our jobs or source of income. To overcome these challenges, we continue to seek foundations that want to help citizen media.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

The shift is towards emerging media. What works today will not be effective tomorrow. In the Philippines, the trend of sharing news through video and texts has produced many breaking news stories on public television. I think videos will always remain a favorite among our youth. TV will be replaced by online TV some day. This is where we in citizen media comes in as we create positive influence and pressure on society and on mainstream journalism.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

If the video series will not deliver the desired results, we can use various modes such as comics or infographics to be shared in social media. In fact, we can even do these alternatives, parallel to doing the video series on youtube.

Expand on your selections, explaining how you will sustain funding

Vibal Foundation , the only foundation supporting Blog Watch is intent in helping Blog Watch sustain its goals through honorariums to of feature articles that are distributed through open source. Personal funds that I have committed to this project also sustains Blog Watch.

Tell us about your partnerships

Vibal Foundation has been supporting Blog Watch the past 2 years . It is a non-stock, non-profit organization that serves as the socio-cultural development arm of the Vibal Publishing House, Inc. They envision a progressive, dynamic nation with a citizenry actively involved in all aspects of its socio-cultural and economic development.

Blog Watch also works with social media users that are passionate about citizen media and being a watchdog of the government. We often collaborate on stories or forums that promote good governance and transparency

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

Our team is composed of bloggers who write commentaries and feature articles, two videographers, two photographers and volunteers in social media networks . Active members reach 15 while the rest help promote in social media. There is an editor that pitch topics to be written in the week but writers are free to pitch their own topics. Content is not censored but checked if there is potential for libel.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Research or information, Collaboration or networking, Innovation or ideas, Mentorship.

Specify any resources you might offer to support other initiatives. Select all that apply

Collaboration or networking, Mentorship.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Define your company, program, service or product in 1-2 short sentences

Blog Watch serves as a citizens’ watchdog. We utilize new technology tools to advocate social change.