Free phone calls for everyone

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Free phone calls for everyone

Moldova
Organization type: 
for profit
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Mobile calls become free in return for ads on demand, which are effective and cheaper. This scheme changes the whole market.

About Project

Problem: What problem is this project trying to address?

Mobile communication is the main contributor to growth in developing countries. Still, many people cannot afford a mobile phone or paying for services. The project may be applied to volunteers and then expanded nationwide, and then internationally. It seeks to turn mobile services free of charge for users, profitable for service providers, and effective for advertisers.

Solution: What is the proposed solution? Please be specific!

Users of mobile services are encouraged to subscribe to a limited number of informative / advertising feeds that best fit their needs. In return, they receive from the service provider a specific amount of time per month for conversation. Advertisers and news wire services fill in the users' subscriptions for offers and information as demanded. Users gain free phone services and relevant information for their needs; service providers gain a large number of subscribers and make money from ads on demand; while advertisers learn the preferences of consumers and gain buyers for their products.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

John subscribes a free phone service by toggling options to receive on his phone device feeds with offers and news about banking, auto, and jobs. These are his interests. In return, he qualifies for 60 minutes of free conversation a month from Telecom. The latter allows Media Agency, Bank, and Car Motors to send their news and offers to John (and all subscribers who have requested such feeds). This is done via Telecom's SMS and MMS software. Telecom does not disclose any personal data to advertisers, except for the general profile (age, gender, language of communication, income range) and interests of users. John agrees to maximum 5 messages a day.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are no peers or competitors for time being. The biggest challenge is to persuade phone service providers to configure its software to new requirements and to guarantee that users' personal information is secure.
About You
Organization:
SensMedia SRL
About You
First Name

Aurel

Last Name

Stratan

Twitter URL
About Your Organization
Organization Name

SensMedia SRL

Organization Country

, CU

Country where this project is creating social impact
How long has your organization been operating?

1‐5 years

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Innovation
Select the stage that best applies to your solution

Idea (you're poised to launch)

How long have you been in operation?

Still in idea phase, but looking to launch soon

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

The idea was born two years ago, when providers of mobile phone services started sending unsolicited messages while continuing to charge for conversations. I would like to receive some information on my mobile, but I would agree to relevant information that fits my needs. And if company seeks to make me read their messages, maybe it should encourage me somehow or give me something in return.

Specify both the depth and scale of your solution’s social impact to date

I would like to ask you to imagine that 200,000 people within the same city have subscribe a free mobile service. None of them pays for anything. While in urban areas residents normally make a better living, many countryside fellows cannot afford mobile conversations. At the same time, rural residents benefit from less informative options compared with townsmen. A free mobile subscription would help them save money for other purposes and would reduce the informative gap. In Moldova, one hour of conversation a month costs between eight to 15 USD. Let's say that on an average of 10 USD, the service provider earns two million U.S. dollars a month. And now imagine that the service provider charges advertisers 50 cents per message sent to each subscribed user. Say, it sends four messages a day during 10 days a month (consider the minimum). This would count for 4 million USD. One the other hand, advertisers do not need to spend huge money on expensive TV commercials or ineffective street banners. Thus advertisers don't have to wait until people walk home, sit at a TV set and turn it on. And they don't have to guess whether people like their ads. Subscribed people have made their choices.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

Unfortunately, we cannot run the project in Moldova, because the local mobile service companies are owned by foreign investors and they are very conservative. Then, we are not in any financial position to carry out this project. The idea is applicable virtually elsewhere.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

No plan is ready yet.

Six-Month Tasks
Task 1

Develop a software for new project, elaborate the required regulations and privacy agreements.

Task 2

Test new software, distribution mechanism, and gather feedback.

Task 3

Advertise new offer for a limited public, register new subscribers, and seek advertisers.

Now think bigger! Identify your 12-month impact milestone

If the project is successful within a limited area or number of subscribers, it may be expanded.

12-Month Tasks
Task 1

Solve any possible technical, communication, or financial problems.

Task 2

Attract new advertisers and adjust the format and content of messages to mutually acceptable levels.

Task 3

Expand the project regionally or nationwide.

How many people have been impacted by your project?

Fewer than 100

How many people could be impacted by your project in the next three years?

More than 10,000

Sustainability
Explain how your company, program, service or product is structured

Business

What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

Limited resources and conservatism. We intend to sell the idea to a person or corporation that can understand and see the benefit in the future.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

We believe that in the future all services will be customized and adjusted to the needs of every resident. This is not difficult thanks to modern technologies and upgrading communication techniques. Soon people will start paying for products from their mobile phones and the offers saved in the device may be helpful both for users and advertisers.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

We have developed a few drafts of new marketing techniques and will look for buyers once they are ready.

Expand on your selections, explaining how you will sustain funding

Since our company is a specialist in communication, PR, advertising, and marketing, we would like to advertise this project, to mediate between the service provide and advertisers, and to assume editorial tasks for advertising content.

Tell us about your partnerships

Among our partners are media organizations, governmental institutions, local authorities, and private businesses. Partnerships envisage us as supplier of information, events forecast, communication and PR services. None of partners is anyhow related to this project.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

We employ eight people, of whom three are staff members and five are volunteers / contributors.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Research or information, Collaboration or networking, Pro-bono help (legal, financial, etc.), Mentorship.

Specify any resources you might offer to support other initiatives. Select all that apply

Human resources or talent, Marketing or media, Collaboration or networking, Innovation or ideas.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list

We would like to get in contact with a person or organization / company that would analyze our idea. We would like to access a database of investors / mentors willing to develop this project and to support other ideas of ours.

Summary
Define your company, program, service or product in 1-2 short sentences

SensMedia provides PR, marketing, advertising, informative services. It maintains an online events calendar via www.agenda.md.