FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
The idea was born two years ago, when providers of mobile phone services started sending unsolicited messages while continuing to charge for conversations. I would like to receive some information on my mobile, but I would agree to relevant information that fits my needs. And if company seeks to make me read their messages, maybe it should encourage me somehow or give me something in return.
Specify both the depth and scale of your solution’s social impact to date
I would like to ask you to imagine that 200,000 people within the same city have subscribe a free mobile service. None of them pays for anything. While in urban areas residents normally make a better living, many countryside fellows cannot afford mobile conversations. At the same time, rural residents benefit from less informative options compared with townsmen. A free mobile subscription would help them save money for other purposes and would reduce the informative gap. In Moldova, one hour of conversation a month costs between eight to 15 USD. Let's say that on an average of 10 USD, the service provider earns two million U.S. dollars a month. And now imagine that the service provider charges advertisers 50 cents per message sent to each subscribed user. Say, it sends four messages a day during 10 days a month (consider the minimum). This would count for 4 million USD. One the other hand, advertisers do not need to spend huge money on expensive TV commercials or ineffective street banners. Thus advertisers don't have to wait until people walk home, sit at a TV set and turn it on. And they don't have to guess whether people like their ads. Subscribed people have made their choices.
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
Unfortunately, we cannot run the project in Moldova, because the local mobile service companies are owned by foreign investors and they are very conservative. Then, we are not in any financial position to carry out this project. The idea is applicable virtually elsewhere.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Now think bigger! Identify your 12-month impact milestone
If the project is successful within a limited area or number of subscribers, it may be expanded.