What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?
Working with ICTs in a Third World country poses operational tech-related problems, eg slow bandwidth, frequent power outages. Limited Internet access restricts audiences. Challenging injustice and encouraging people to 'speak out' in a hostile environment is difficult and could prove threatening. While we are committed to ICTs, Gawaahi would like to do more on-the-ground activities for awareness, also tapping into Exec Dir Naveen Naqvi's contacts in the broadcast and print media. We are developing an Urdu version of the site, and have already begun dubbing videos in English to increase accessibility. Creating a network of volunteers in the near future, Gawaahi intends to create awareness on the community level, especially focusing on academic institutions.
How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?
Over the next decade, Information and Communication Technologies, especially mobile technologies and the online media will become increasingly influential. With smart phones, DSLR cameras and technologies becoming increasingly accessible, digital storytelling will be the medium of the future. Innovations such as mobile reporting applications and web documentaries already show that the Internet will streamline existing mediums. For Gawaahi, we are already working on the idea of a Gawaahi mobile reporting application.
Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?
With over 65% penetration (over 100 million users) in the mobile technology industry in Pakistan, this is an untapped and powerful medium. At the same time, the country is in an education emergency where 50 percent of school-going children cannot construct a sentence, and the situation is much worse for girls. Gawaahi would be very interested to launch a mobile literacy campaign, devising a teaching application that could complement conventional schooling, or be used for adult literacy.
Expand on your selections, explaining how you will sustain funding
Gawaahi will be funded largely by donations, donor states and agencies, and partnerships with NGOs.
However, the Gawaahi mobile reporting application, which is currently in the planning stage, would be downloadable for a small fee that would add value to the product and make it self-sustaining. Interactive awareness-creating installations or testimony-recording events in galleries and public spaces for an entry/participation fee are options under consideration.
Tell us about your partnerships
In January 2011, we received a micro grant of $5000 from online feminist organization, TakeBackTheTech! in cooperation with Association for Progressive Communications Women's Networking Support Program (APC WNSP), Bytes4All, and Pakistan Software Houses Association. In February 2011, Gawaahi.com also received technical support valued at $7000 from German media house, Deutsche-Welle. Gawaahi did its pilot activity, a counseling session with Panah Shelter for Women and Women's Action Forum. Gawaahi.com has also partnered with Acid Survivors Foundation.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?
Gawaahi Executive Director Naveen Naqvi is responsible for the running of the organization, conceptualizing and implementing projects, fundraising efforts, administrative duties, report-writing, the hiring process, and supervising outreach
Project Coordinator - Overseeing the implementation of the project plan, and coordinating outreach as well as linkage with other NGOs
Project Manager - management of the office, the project, administrative duties and accounts
2 Research Assistants/Interns -Studying project impacts, compiling reports
Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply
Investment, Marketing or media, Collaboration or networking.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list