FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
Power struggles between political parties and tensions between ethnic and religious groups were the norm in post war Sri Lanka.
With abuse of human rights increasing, ethnic divisions deepened. Media played a significant role as the main source of public information about the conflict. Segregated by ethnic and political interests, the media in Sri Lanka reflected the bias and prejudice of the two major ethnic communities, the Sinhalese and the Tamils. This meant that the media often played a non constructive, even destructive role in attempts at peace building.
YA TV felt it could contribute towards peace building, and thus embarked on this radio drama project, which would also provide accurate and balanced information, and create a platform for pluralistic opinion to discuss important national issues. It would also give space for the voices of minority ethnic groups, while including the majority voice too. It felt that Radio rather than Television will help access even the remotest parts of Sri Lanka, and a bilingual drama will appeal to all ethnic groups.
Specify both the depth and scale of your solution’s social impact to date
Results of an evaluation study conducted after the broadcast of 150 episodes shows that the drama is communicating the essential key messages and that people do feel that the drama can successfully change people’s attitudes towards the other community.
“Overall the view is that the drama is relevant to change behavior. For listeners it provides many messages, not just those related to peace and reconciliation. In addition to creating ethnic and religious awareness, they seem to appreciate its gendered messages of respecting women, women creating opportunities for themselves and the value of youth in society. They note that there are repercussions for bad actions.
Some listeners have been inspired to start activities with the intention of stimulating social change process at a community level. Two cases in point is setting up a women’s development society in Batticaloa to encourage women’s participation and setting up a Montessori school – raising a key message of the drama that attempted to encourage the involvement of youth in community activities with a special focus on including women.”
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
YATV intends to continue broadcasting the series by capitalizing on its established listener base. The ever growing number of appreciative correspondence on the program goes to show the positive influence it has on people and the potential growth for the drama. A majority are from Sri Lanka with the United States, India and the Middle East – Qatar – followed by the UK.
Our broadcast partner SLBC was inspired by KANNAGIPURA/M to launch a program of their own on similar lines. They broadcast a 50 episode Sinhala radio drama on City FM, Wednesday, 7pm – 7.30pm (continuing after KANNAGIPURA) named ‘EY AADEREN LAN VUNE‘.
The training component on skills and capacity building for regional youth will contribute towards independent productions of radio drama for social change.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Tasks for the immediate 6 months
Now think bigger! Identify your 12-month impact milestone