May social networks be the end of prejudice?

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May social networks be the end of prejudice?

Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The usage of social networks by high school students to create and communicate information free of xenophobia and prejudice.

About Project

Problem: What problem is this project trying to address?

In 2010 the municipality of San Vicente del Raspeig published a sociological study which showed that a high percentage of secondary school students of that municipality had prejudicial attitudes and stereotypes that afterwards derived, actually or potentially, into xenophobic behavior with regards to the immigrant population. The conventional media has great influence on students and disseminate prejudice and stereotypes about immigrants, youngsters, infants, women or handicapped people, through advertising, news, fiction or any other audiovisual document. It is therefore necessary that these students have knowledge, attitude and resources to identify and prevent the reproduction of prejudices and social stereotypes, as well as media to produce content free of them. San Vicente del Raspeig has a population of 53,126 inhabitants, placed in the province of Alicante, Spain. 400 residents of this municipality are foreigners and a 15% of those are under 16 years old. In Spain currently live 5,500,000 immigrants, 500,000 are between 10 and 18 years old.

Solution: What is the proposed solution? Please be specific!

Our proposal is to provide knowledge, attitudes and procedures to students in Secondary Education in San Vicente del Raspeig through workshops in their school, I.E. Nº5, to meet this need. In addition, participants use social networks to disseminate the content developed in the workshop. Social networks are an ideal vehicle to carry out this activity because studies show that nearly 80% of young people in Spain ordinarily use this media type, receiving and transmitting information. Furthermore, social networks are characterized by being very accessible —in computers and mobile devices— at a relatively low economic cost. The social networks we use are blogs and social networks such as Facebook, Tuenti, Google +, Twitter and Storify. Moreover, the scope and impact provided by the use of social networking is great.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Sociologists and psychologists say that a positive opinion about a person or group produces a positive attitude and behavior toward them. The idea is that students participating in the workshop can intervene at any stage of the communication process to disseminate information and content free of prejudices and social stereotypes on topics that interest them actively. The purpose of this project is that participants in the workshop use for our purpose a horizontal communication model, which is characteristic of citizen or participatory journalism. In this sense, social networking sites, because of their characteristics (access, usability and transcendence) are particularly suitable for students of Secondary Education to perfectly implement this participatory communication scheme.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The City of San Vicente del Raspeig, through its Department of Education supports this project. Any entity that has the same goals, similar or complementary is a collaborator.
About You
About You
First Name


Last Name

Carratalá Puertas

Twitter URL
About Your Organization
Organization Name


Organization Country

, AC

Country where this project is creating social impact

, AC

How long has your organization been operating?

Less than a year

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Select the stage that best applies to your solution

Start-Up (a pilot that has just begun operating)

How long have you been in operation?

Operating for less than a year

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

We live in difficult times. The riots in Paris in 2005, or the most recent occurred in London, with racial conflict and xenophobic background keep us very concerned but we live them far from our day-to-day. But when one takes part in a conversation in which a Spanish student says that a North African person living in Spain deserves the same rights as a Spanish citizen but they would never share the swimming pool with them, one understands that the problems are not as far as one supposes, the prejudices are subtly present in the minds of people and I think it's necessary to act to prevent the problem from getting bigger and try to eliminate it. Then I wonder: May social networks be the end of prejudice? I definitely think so.

Specify both the depth and scale of your solution’s social impact to date

As we are in the initial phase of the project, working with a group of fifteen students in the Secondary School I.E. No. 5 in San Vicente del Raspeig, it is still early to draw definitive conclusions. The interesting thing about using social networking as a vehicle for content distribution is that the actions transcend the participants, as researchers and social networks experts James H. Fowler and Christakis Nicolas point out in his book "Connected." The contents poured in social networks such as Facebook,Twitter, Google+ spread on the network exponentially.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

The project should be extended to other cities and implement it in education and training areas. But we are talking about education and to harvesting the rewards of the investment requires time, patience and perseverance. Also, it is necessary to work with teachers in schools and parents, as well as other social groups, associations, companies, institutions and citizens. You just have to adapt the project to the circumstances.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

Students being able to identify prejudice and stereotypes about different social groups and to disseminate information free of t

Six-Month Tasks
Task 1

Complete workshops with students of secondary education in IES No. 5

Task 2

Evaluate the results of the workshop at the IES No. 5

Task 3

Move the initiative to all the remaining secondary schools of San Vicente del Raspeig

Now think bigger! Identify your 12-month impact milestone

Extend the project to more schools, families and social groups.

12-Month Tasks
Task 1

Complete the project in another secondary school of San Vicente de Raspeig.

Task 2

Move this training to families of students and teachers of Secondary Education of San Vicente del Raspeig.

Task 3

Building partnerships between Secondary Education of San Vicente del Raspeig.

How many people have been impacted by your project?

Fewer than 100

How many people could be impacted by your project in the next three years?

More than 10,000

Explain how your company, program, service or product is structured


What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

So far I have not found any obstacle. The schools of San Vicente del Raspeig as well as the Council have shown interest and will to cooperate with the project.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

New information technologies have led to the horizontal model of social communication. This project is within the current trend in content creation and dissemination of information horizontally based social networks. The conventional media are trying to adapt its business model to the trend. The future is to involve citizens in the creation of informative content and give them more control in the process. This project can serve as base to the field of the local press.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

We firmly believe that this is the way forward. If goals are not met, the project evaluation should reflect what elements are necessary to modify the process to achieve the targets.

Expand on your selections, explaining how you will sustain funding

Public institutions (City Hall San Vicente del Raspeig): 50%
NGOs (Preparaccion): 50%

Tell us about your partnerships

This project has the support and cooperation of the City of San Vicente del Raspeig. We also have contact with the Department of Sociology II, University of Alicante, Institute of Peace Studies at the University of Alicante, Association for the Advancement
Studies, Participation and Social Action, the municipalities of Novelda, Petrer, Elche (municipalities of the province of Alicante), the Network of Municipalities for Participatory Democracy.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

Both Professional and volunteer staff. They are involved journalists, sociologists, Council Education Technicians and Teachers of Secondary Education.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Human resources or talent, Marketing or media, Research or information, Collaboration or networking, Pro-bono help (legal, financial, etc.), Innovation or ideas, Mentorship.

Specify any resources you might offer to support other initiatives. Select all that apply

Human resources or talent, Marketing or media, Research or information, Collaboration or networking, Pro-bono help (legal, financial, etc.), Innovation or ideas, Mentorship.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list

The involvement of Educative Institutions is very important to ensure the continuity of the project. In this sense is necessary the cooperation of councils and the regional government. Regarding our offer, we can cooperate within our material, economic and human means in any project related to Citizen Participation.

Define your company, program, service or product in 1-2 short sentences

Preparaccion is a non-profit organization dedicated to promoting citizen participation in all areas.