Problem: What problem is this project trying to address?
In 2010 the municipality of San Vicente del Raspeig published a sociological study which showed that a high percentage of secondary school students of that municipality had prejudicial attitudes and stereotypes that afterwards derived, actually or potentially, into xenophobic behavior with regards to the immigrant population.
The conventional media has great influence on students and disseminate prejudice and stereotypes about immigrants, youngsters, infants, women or handicapped people, through advertising, news, fiction or any other audiovisual document.
It is therefore necessary that these students have knowledge, attitude and resources to identify and prevent the reproduction of prejudices and social stereotypes, as well as media to produce content free of them.
San Vicente del Raspeig has a population of 53,126 inhabitants, placed in the province of Alicante, Spain. 400 residents of this municipality are foreigners and a 15% of those are under 16 years old. In Spain currently live 5,500,000 immigrants, 500,000 are between 10 and 18 years old.
Solution: What is the proposed solution? Please be specific!
Our proposal is to provide knowledge, attitudes and procedures to students in Secondary Education in San Vicente del Raspeig through workshops in their school, I.E. Nº5, to meet this need. In addition, participants use social networks to disseminate the content developed in the workshop.
Social networks are an ideal vehicle to carry out this activity because studies show that nearly 80% of young people in Spain ordinarily use this media type, receiving and transmitting information. Furthermore, social networks are characterized by being very accessible —in computers and mobile devices— at a relatively low economic cost. The social networks we use are blogs and social networks such as Facebook, Tuenti, Google +, Twitter and Storify. Moreover, the scope and impact provided by the use of social networking is great.