This Entry has been submitted.

Organization type: 
for profit
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Easy-to-use traffic update system. Intuitive because color-coded. Mobile-friendly. Automated traffic updates.

About Project

Problem: What problem is this project trying to address? provides traffic situation updates in Metro Manila as a public service. This user-friendly system allows you to view current traffic conditions in selected Metro Manila roads through an intuitive color-coded traffic panel. The goal is to show the overall traffic situation at a glance to enable motorists – and commuters – to plan alternative routes to avoid gridlocks. The traffic system is updated every time road traffic conditions change. The idea is to provide traffic information before travel time. Right now we have no comprehensive source of traffic information for 14 million people that is available at the time we need it most, which is why we created the to allow everybody to see the traffic situation in Metro Manila any time and every time we need such information. This web site and mobile project hopes to help reduce the economic cost of our traffic situation in Metro Manila, estimated at 100 billion pesos (about US$2.3 billion) a year by University of the Philippines Professor Noriel Tiglao and Professor Ricardo Sigua in a study titled “Economic Impact of Traffic Congestion in Metro Manila.”

Solution: What is the proposed solution? Please be specific! is a pioneering automated traffic website and mobile system that provides up-to-the-minute traffic updates for 14 million Metro Manila residents. The project was developed using open systems technology, which can be replicated anywhere in the world. The website was designed for easy browsing. It allows us to see multiple traffic situations in all covered roads at a glance. Since this project has a mobile version that is purely dedicated to traffic updates in Metro Manila, motorists can get traffic updates through their mobile phones. can be automatically updated through SMS or text messaging or through Twitter feeds by road reporters.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

This Project: 1) Allows informed decisions to be made on travel (i.e. choice of routes and schedules) through traffic updates. 2) Enables real-time capture of traffic information on mobile phones. 3) Alleviates traffic congestion and delays during rush hour periods and emergency situations. 4) Improves traffic information dissemination for motorists and commuters. 5) Reduces pollution as a result of less time idling in heavy traffic. 6) Improves utilization of available or alternate road capacity in Metro Manila. 7) Helps reduce traffic-related stress, thus improving the quality of life of Metro Manila residents.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

At present, only the Metro Manila Development Authority, a government agency, is giving traffic updates through its Twitter feeds; but it covers only a limited number of Metro Manila roads. TV stations also give traffic updates in the morning and evening news programs. This project provides up-to-the-minute traffic updates 24/7 that anyone can get through their mobile phones.
About You
Filnation Technologies Inc.
About You
First Name


Last Name


Twitter URL
Facebook URL
About Your Organization
Organization Name

Filnation Technologies Inc.

Organization Country
Country where this project is creating social impact
How long has your organization been operating?

Less than a year

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Select the stage that best applies to your solution

Start-Up (a pilot that has just begun operating)

How long have you been in operation?

Operating for less than a year

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

Our group has been looking for a comprehensive source of traffic situation updates in Metro Manila for a long time. Having found none, we decided to develop this intuitive traffic update system that will benefit 14 million people in Metro Manila.

Specify both the depth and scale of your solution’s social impact to date

Today, we can plan our trips better by avoiding gridlocks and by using other routes. We hope more people will also enjoy the benefits of our traffic update system.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

We are optimistic that the country's economy stands to benefit from this project, which will help reduce the estimated economic losses of 100 billion pesos ($2.3 billion) a year due to traffic. With this project, motorists and commuters are accurately informed of the prevailing traffic situation in specific roads, thus they know which roads to avoid in case of heavy traffic.

This project can be replicated anywhere in the world because we used open systems in developing the project. Our group is just an email away from interested parties who want to adopt this traffic update system.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Six-Month Tasks
Task 1

We started the project with nine major Metro Manila roads covered

Task 2

We plan to expand road coverage as resources allow

Task 3

We want to replicate the project in Ceby City, the biggest urban center in central Philippines.

Now think bigger! Identify your 12-month impact milestone
12-Month Tasks
Task 1

After one year of deployment, we want to expand globally.

Task 2

First stop, big Asian cities.

Task 3

Then North America and Europe!

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Explain how your company, program, service or product is structured


What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

We are offering the service for free, and we are looking for civic-minded corporate entities and individuals willing to share their resources to ensure the project's success. This is also the reason why we entered in this competition. We could use some dollar prizes to help augment the life of this project.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

Mobile is the way of the future, which is why we saw to it that our project has a mobile version.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

Color-coded land use and development system for the Philippines.

Expand on your selections, explaining how you will sustain funding

We plan to partner with industry associations, socio-civic groups and academic institutions to raise funds for the project. Corporate sponsors are also being eyed.

Tell us about your partnerships

No partnerships yet, but we are in pursuit of one or two or more partnerships.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

We have a strong technology group. We have student volunteers who monitor the roads. And we want to pay them soon for their services.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Human resources or talent, Marketing or media, Collaboration or networking.

Specify any resources you might offer to support other initiatives. Select all that apply

Human resources or talent, Marketing or media, Research or information, Collaboration or networking, Pro-bono help (legal, financial, etc.), Innovation or ideas, Mentorship.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Define your company, program, service or product in 1-2 short sentences

Our company offers systems design and development and this traffic update project presented itself to us out of necessity.