FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
I am a highly skilled journalist, with seven years of experience covering breaking news stories and producing investigative articles. In Mexico, I was Bureau Chief for Bloomberg News, managing a team of journalists and contributing to strategic decisions about coverage of the region. Whilst based as a freelance correspondent in Addis Ababa for nearly two years, I specialized in coverage of international development issues. My project is largely inspired by what I learned from Ethiopian journalist friends.
Most recently, I was a Research and Communications Officer on the Participation, Power and Social Change Team at the Institute of Development Studies. During my time there, I primarily worked on a 10-year global research project - the Development Research Centre on Citizenship, Participation and Accountability - that integrated activities for policy influence and social change from the local level to the global. During the project, I worked closely with one of the world's leading scholars in the Freirean tradition, John Gaventa, and I have taken many ideas from him on how to facilitate the kind deep and profound reflection that can lead people to change.
Specify both the depth and scale of your solution’s social impact to date
My project has yet to begin, but the participatory methodologies from which it will draw have proven to be effective throughout the world. No one has yet tried to apply them with journalists.
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
The project aims to have an impact on several non-academic groups, including private firms, civil society organizations and governmental agencies.
First and foremost, it will have a direct impact on the policies and practices of major media houses in Kenya and Ethiopia. These might include the Nation Group, Standard Group, Royal Media Group and the Kenya Broadcasting Corporation in Kenya; and the Reporter, Awramba Times, Sheger FM and Ethiopian Television in Ethiopia.
The project will also aim to influence ICT developers and policy makers in the field of international development. By documenting and promoting a new model for media development, this project could have far-reaching implications.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Within six months we will have strengthened the ability of journalists to use innovative forms of reporting
Now think bigger! Identify your 12-month impact milestone
Within 12 months we will have changed the way that media development is done