FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
Our own experience - as journalists previously employed by a central daily newspaper in Romania - is a first hand account of the on-going degrading process that has deprived the profession of its essential role. Our "aha!" moment was when we realised that being journalists started to mean, more and more, serving the interests of those who pay the wages, not serving the general interest of the public. “Do we fit in the mainstream media anymore?” ceased to remain a purely vocational question once our answer was no. Therefore, there was only one way for us to still work as journalists: freelancing. However, the market is underdeveloped in this aspect. So after some days spent "soulsearching" we decided to go on our own and started developing an online journalism project, designed to take full advantage of new media tools. And, ultimately, designed to take the side of the most important player on the media market: the public.
Specify both the depth and scale of your solution’s social impact to date
As we have specified above, our project is still in the development phase at this point. Yet, we hope and prognose that it will impact readers and provide useful and quality contextualized content with the help of modern reporting techniques and reach such a depth and scale that it will make it a journalism milestone. And, why not, reach a regional/European audience as we also plan to run an English section.
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
We're embarking on this project with the ultimate goal of showing that journalistic excellence is possible only in the presence of principled and honest in-depth reporting. Therefore, our projected impact within the next years translates into a fully functional democracy, where people know their rights and have the capacity to make informed decisions. You call it "empowering citizens" when describing the causes considered worthwhile of financing by the competition's jury. We call it an opportunity: in 1-5 years hundreds of thousands of Romanians will be following our reporting, debating on their issues, reacting to social injustice and calling on authorities to fix current problems. In other words, they will become good citizens, being served by an independent media outlet.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Establishing a strong reader community
Now think bigger! Identify your 12-month impact milestone
Attracting advertisers and establishing a strong network of freelance collaborators