Citizen Journalism, tool aimed at citizen inclusion and participation.

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Citizen Journalism, tool aimed at citizen inclusion and participation.

Bolivia
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

It is the media that provides the country with positive and constructive information with a citizen and development approach.

About Project

Problem: What problem is this project trying to address?

Internet is considered an alternative to traditional media; however, the information needs to be systemized in order to achieve greater impact and implications In most cases, traditional media provides coverage to “sensationalist” news and ignore positive initiative and productions because these are considered “unimportant”. Our goal is to promote citizen participation, the right to information, freedom of speech and the support to artistic and cultural expressions from a citizen perspective, using a positive approach to news or information to be offered. Ahora Bolivia website is addressed to Bolivians who live in the country or abroad, and who seek information and at the same time are potential journalists that can share their stories.

Solution: What is the proposed solution? Please be specific!

Ahora Bolivia, the first citizen digital newspaper from Bolivia, provides citizens with the opportunity to access a highly visited and Seo friendly site, to spread articles and news with a proactive and development approach. Ahora Bolivia is a news media focused on the promotion of citizen journalism as a tool for citizen empowerment. By providing citizens with the opportunity of becoming editors and collaborators, promoting culture in all its expression and spreading alternative news and information compared to the information included in the agendas of traditional social media in Bolivia. Ahora Bolivia is the media that concentrates on the good things of Bolivia.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The portal is open to the free registration of users, each citizen is a potential source of information; a powerful communication tool is made available to users. At the same time, there is a robust network of collaboration and generation of information on cultural, artistic, social and development aspects which not only allows the continuous provision of fresh and positive information but also encourages other organizations that also aim at changing the world.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Digital media and/or traditional media in the web. The difference is marked when changing the approach to the piece of news, by showing the good and positive things happening within the country. In Bolivia, everyday there are new creations and buildings and this is something that is not displayed in the traditional media or other digital media many times.
About You
Organization:
Ahora Bolivia
About You
First Name

Juan Pablo

Last Name

Coimbra

Facebook URL
About Your Organization
Organization Name

Ahora Bolivia

Organization Country

, SCZ

Country where this project is creating social impact
How long has your organization been operating?

1‐5 years

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Innovation
Select the stage that best applies to your solution

Scaling (the next step will be growing impact on a regional or even global scale)

How long have you been in operation?

Operating for 1‐5 years

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

Ahora Bolivia was born in December 2007 as result of an initiative from Sebastian Molina and Rosa Jiménez Cano in the journalistic field and Stalunati in the technical and design role. The portal was created in a moment marked by high tension and political polarity in Bolivia, when positive and proactive information with a development vision was highly required.
That is the reason why “Ahora Bolivia the media that concentrates on the good things of Bolivia” was born, within the aim if listening to the voices of the citizen building the new Bolivia, a media with a vision based on construction and not in confrontation. Free voices committed with the freedom. Voices that believe in the unity of a country rich in resources and culture.
The intention is to raise the self esteem of a country that will influence citizens positively. A country submerged in crisis only generates confusion. A country where there is an intention to move forward and show positive and constructive facts is a country that grows and makes their neighbors grow.

Specify both the depth and scale of your solution’s social impact to date

Thanks to Ahora Bolivia, over half million people have been benefited by receiving relevant information that promotes a peace building culture, dissemination about human rights issues, promotion of cultural and art events and initiatives, as well as the participation in economic development actions such as productive, tourist and cultural fairs and several campaigns focused on the common good.
Initiative and campaigns spread and support by Ahora Bolivia, such as “A Goal for a Smile” (wining initiative in 2010 Changemakers challenge) Coexist Seed of Peace (campaign aimed at a peace culture supported by the United Nations in Bolivia) Misiones Project (Jesuitical Mission in Bolivia, worldwide destination) among others, have been successful initiative and have been acknowledged by public institutions (town halls, municipalities) as well as by private and civil institutions, thus generating an impact, public opinion flows and social mobilization.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

The impact within 2 years is to position at large scale as “the media focused on good thinks in Bolivia” being a leader in the generation of positive opinion and a reference name in terms of decision making processes in political, social and civil issues regarding citizen participation, tourism, culture and development.
This idea can be applied in other countries and out vision, once the impact planned within 2 years, is to develop Project similar to Ahora Bolivia in other countries, within the aim of promoting development and good news in the whole continent.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

Number of visits and interactions in the media as well as facebook, twitter y youtube

Six-Month Tasks
Task 1

Carry out the National Citizen Journalism Contest.

Task 2

Co-organize the Ibero-American technological cooperation meeting

Task 3

Expansion campaign through mailing and social networks.

Now think bigger! Identify your 12-month impact milestone

Consolidation of the growth achieved in terms of readers, collaborators and success of the social impact initiatives promoted by

12-Month Tasks
Task 1

Annual campaign to increase the number of members of our digital community in social Networks.

Task 2

Consolidation of the National Citizen Journalism Contest.

Task 3

Incorporation of twice the number of the media’s collaborators and writers.

How many people have been impacted by your project?

1,001 - 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Sustainability
Explain how your company, program, service or product is structured

Non-profit

What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

A barrier that we face is the fact that in Bolivia there is a high rate of digital analphabetism
Another barrier is the low level of connectivity in rural areas.
We face both barriers by supporting the Digital Analphabetism program and Technological Cooperation program promoted by CEPAD Bolivia (Center for participation and sustainable human development)
Also, we are members of the Ibero-American Technological Cooperation network which develops educational and didactic material for digital alphabetization that are delivered to public and private actors in different provinces in Bolivia.
On the other hand, we promote the first committee of institutions driving digital initiative in Santa Cruz.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

We are active stakeholders of these changes. Ahora Bolivia leads the trend and can be accessed through mobile phones and allows the replication of information in social tools such as twitter and facebook, Google+, youtube, LinkedIn, among others.
Since we are on the cutting edge of digital tools, changes and improvement are not only welcomed by Ahora Bolivia but these are enthusiastically spread by us.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

Failure is not a possibility. Thanks to our sustained work, we have verified the importance of spreading our country’s citizen, cultural and artistic and social initiatives, supporting the creation a better future and growing in parallel to our networks, which implies the continuous update and strengthening of the tool.

Expand on your selections, explaining how you will sustain funding

Ahora Bolivia is an independent media supported by CEPAD (www.cepad.org) and the Ibero-American Technological Cooperation Network (IBERCOTEC).
Likewise, strategic partnerships with private companies focused on Corporate Social responsibility are developed for different initiative such as contest, campaign etc.

Tell us about your partnerships

We established partnerships with: Cognotec (technology for development ), Bolivia Magazine TV (media of Bolivians in Spain ), Onda U (University media), Ovación (Cultural opinion), Centro Facundo Infante, Directo (company that commercializes Electronic products), among others.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

We have a permanent staff of 6 people: Director, coordinator, Webmaster, journalist, designer and audiovisual responsible.
At the same time we have a number of permanent collaborators composed by 20 people
Likewise we have over 1000 registered members in our community of user who collaborate occasionally.

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Marketing or media, Collaboration or networking.

Specify any resources you might offer to support other initiatives. Select all that apply

Human resources or talent, Marketing or media, Collaboration or networking, Innovation or ideas, Mentorship.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list

We can provide advisory services, access to networks and become possible strategic partners within Bolivia, provide assistance with a highly qualified group of professionals and since we are involved in the digital network field we can collaborate with innovation and cutting edge ideas. At the same time we can collaborate with marketing and media issues in Bolivia since we have excellent relationships with other media in the country.
Changemakers can provide investment to expand out impact, marketing and means to maximize our initiative even more as well as collaboration and Networks to sustain growth, jointly with strategic partners.

Summary
Define your company, program, service or product in 1-2 short sentences

Ahora Bolivia, the first citizen journalism media in the country, concentrates on the good things happening in Bolivia.

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