What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?
The obstacles encountered to date are attributable to the lack of investment by Italy in the field of culture and the western socio-political-economic framework that has eliminated the idea of the future as a possibility. For these reasons we were unable to find an investor who supported a long-term project.
Since we haven't received the investments originally planned, we made the project more streamlined and affordable without having to effect the quality of the proposal. So we invented an "economy of portraits" that supports the project through live performances and merchandising, courses in schools, concessions under license to radio and television, etc. In addition, the quality of work that we propose has generated new job opportunities for the authors of 'Portraits'.
How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?
The historical progression in information technology is constantly accelerating. Just think how cutting edge an ipod seemed 10 years ago and how it has now been overtaken by the iphone, ipad and other means of consumption. For this reason, keeping in mind that we are working in the business of change, Suoni Quotidiani uses a working model that defines HOW you use the media regardless of the medium. Once the operator has formatted the operating model as long as you update the latest technology you can ensure its effectiveness.
Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?
The theory that is referred to helps to anticipate and manage the risks and possible 'failures' of the project, both from an efficiency and an economic point of view.
Therefore if over the next 2 years the growth process of the project will not proceed as hoped, the solution will be to redraw the strategic lines in order to reach the objectives. The working model is the tool for reading the changes and understanding in which direction to go. External monitoring will tell us in which direction to go and what were the mistakes made.
Expand on your selections, explaining how you will sustain funding
Individuals: the initial capital investment comes from members of Suoni Quotidiani.
Other: courses in schools, publishing initiative at the end of the project.
There is a publishing house interested in publishing the portraits. The interactions generated by the project have also brought new opportunities for profit.
Tell us about your partnerships
Audiodoc – Italian Association of Audiodocumentary authors. Audiodoc provides Suoni Quotidiani with technical and promotional support. http://www.audiodoc.it
Redattore Sociale – Information/newspaper agency. Redattore Sociale promotes the project and single portraits. It publishes them as news. Http://www.redattoresociale.it/
Department of Applied Psychology, University of Padua. Scientific advisors of Suoni Quotidiani.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?
Portraits' is built on a model that involves interaction between 4 team members (project manager, planning manager, production manager, and manager of fruition). Other resources can be identified depending on the medium used for each portrait. All the resources are qualified in the media field and in the social intervention field.
Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply
Investment, Research or information, Collaboration or networking, Mentorship.
Specify any resources you might offer to support other initiatives. Select all that apply
Human resources or talent, Marketing or media, Research or information, Collaboration or networking, Innovation or ideas.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Suoni Quotidiani need to build a larger and more interactive network for the dissemination of the project.
Suoni Quotidiani offers a business model that allows you to plan effective interventions in the media, to evaluate the effectiveness of interventions in a scientific manner and to train in the area of 'social communication'.