Stop the Wall with a Media Marathon

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Stop the Wall with a Media Marathon

Palestinian Territory
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

joining efforts, maximizing media impact, & defending Human rights

About Project

Problem: What problem is this project trying to address?

In 2002, Israel began to build a wall inside the West Bank. The Wall was referred to as a fence, a separation barrier and most deceptively as a security fence. This wall is up to 8m high in places, twice the height of the former Berlin wall. Palestinian sources anticipate that it may be more than 750km-long when construction is finished, more than four times the length of the Berlin wall. The Anti-Apartheid Wall Campaign’s mission is to Stop the Wall. The Campaign goals are: 1. The immediate cessation of the building of the Wall. 2. The dismantling of all parts of the Wall and its related zones already built. 3. The return of lands confiscated for the path of the Wall. 4. The compensation of damages and lost income due to the destruction of land and property in addition to the restitution of land. Seventy-eight Palestinian villages and communities with a total population of 266,442 will be isolated as follows: • Villages surrounded by Wall, settlements and settler roads - 257,265 Palestinians. • Villages isolated between Wall and Green Line - 8,557 Palestinians • Villages isolated and residents threatened with expulsion - 6,314 Palestinians.

Solution: What is the proposed solution? Please be specific!

Fundamental to international outreach and local empowerment for action against repression, Stop the Wall launched The Annual National and International Week against the Apartheid Wall (9th to 16th of November). Stop the Wall Campaign, in cooperation with Ciranda, Foro Social de Radios, WSFTV, shared communication initiatives and alternative media listed below, has launched this media marathon to engage international media activists in raising awareness of the Wall and its effects. We call on media to join 48 hours non-stop coverage by broadcasting, airing, streaming or publishing information about the Wall, Israeli Apartheid and Palestinian resistance and global BDS movement. This media marathon is the first of its kind. Stop the Wall Campaign calls on journalists and media stations across the world to take the opportunity to cover these major events over 12 and 13 November as they follow the route of the sun. The time is now to show that there can be no peace without an end to repression and occupation. More information on the Week Against the Apartheid Wall can be found here: http://stopthewall.org/latestnews/2361.shtml
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Participating is easy: 1) Choose a time span during the 48 hours of the media marathon (12th of November 0:00h – 13th of November 23:59h), during which you will offer coverage about the Wall, Israeli Apartheid and Palestinian resistance and global solidarity. 2) Let Stop the Wall know that you are participating in the Media Marathon so that we can insert your content in the 48 hours programming to be published a special website. Contact: gemma@stopthewall.org 3) Create your programming. We ask each participating media to contribute at least one piece of coverage; this can be an article, a radio programme or a video. Then send your content or a link to the site where it is published, to: gemma@stopthewall.org or bds@ciranda.net . 4) To create your coverage, draw upon the resources in your community. There is much information and media material already out there. Stop the Wall can also provide a range of resources, including video and audio interviews, factsheets and other media materials. Visit http://stopthewall.org/latestnews/2393.shtml to access material to support your media piece. 5) The media marathon includes the official launch of the online voting process of the It Is Apartheid Video contest. (See www.itisapartheid.tv) Encourage your audience to educate themselves by watching the videos and cast their vote on the best one. Use the videos for your own video broadcast.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Nearly 20 international media organizations joined us for our first Media Marathon during the Week Against the Apartheid Wall. Our model is one that can be reproduced for many grassroots organizations. We hope that rather than perceiving other groups and media organizations as competition, rather that we are developing a model that can be replicated in order to strengthen the voices of people from the grassroots level and also strengthen independent and movement-based media organizations.
About You
Organization:
Palestinian Grassroots Anti-Apartheid Wall Campaign
About You
First Name

Mallory

Last Name

Knodel

Facebook URL
About Your Organization
Organization Name

Palestinian Grassroots Anti-Apartheid Wall Campaign

Organization Country
Country where this project is creating social impact
How long has your organization been operating?

More than 5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation
Select the stage that best applies to your solution

Established (you've got demonstrated success)

How long have you been in operation?

Operating for 1‐5 years

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

It is a continuous issue since 2002, when Israel built the Wall. There were no real understanding of the Wall impact on the Palestinian society. Most media, other than the big ones, don't have corespondents in the country for financial reasons. The question was always how to deliver the massage? how to encourage media to cover issue directly from the mouth of the affected people on ground? how to give a global image and analysis to what is happening here?. At some point, activists around the world were proposing c\their personal contacts with their local media. Here the idea came: why not to create a platform for them? this platform can show how a hot topic is covered around the world. Will show how different regions cover the same topic & how people respond to it. Who, of the media, interested in what and where?. How joint global work can create a difference.

Specify both the depth and scale of your solution’s social impact to date

Palestinian individuals fillet stronger as their voice was loader. Palestinian media, covering the issue, exchanged experience with other media and given a bitter understanding of international regions interests. Activists had a huge multilingual data that can be used in the future. Leaders built networks and developed data for further analysis on how to promote cases related to the Palestinian issue and the conflict based on regions around the world.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

Further networking and measuring influence, change, and opportunities. and yes it is replicable as it is topics or event based.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact

Double media and viewer participation in the Week Against the Apartheid Wall Media Marathon over last year.

Six-Month Tasks
Task 1

Outreach to media organizations in every region and country in the world and networks to increase viewership.

Task 2

Refine and re-appropriate the Media Marathon model in another context with new partners to prove the effectiveness of marathons.

Task 3

Support the development of Internet technology to meet the growing need of millions of viewers and increase in content.

Now think bigger! Identify your 12-month impact milestone

Launch an online platform that allows Stop the Wall to connect to its media partners and viewers more continuously.

12-Month Tasks
Task 1

Further develop an online platform to allow ongoing content submissions, formal recognition of global partners, and engage users

Task 2

Monitor visitor traffic and outreach in specific areas based on the demographics and locations of viewers that visit the site

Task 3

Develop a regular schedule of communications with media makers and organizations to do outreach and pitch stories to journalists

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Sustainability
Explain how your company, program, service or product is structured

Non-profit

What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

the main barrier was the human resources. As a non-profit campaign, the only way to overcome this barrier is by developing more the voluntary activists role in the project.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

The program is based on new media and internet. Also, it is flexible in tools as it is based on open-source CMS and developed by ideas of individual activists. These points enforce future ability of development. Most important is the ability to merge small ideas of activists in a tool that serves all.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?
Expand on your selections, explaining how you will sustain funding
Tell us about your partnerships

Partnership is with Grassroots organizations, social movements, Individual activists & alternative media in almost 22 country around the world.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?
Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Human resources or talent, Marketing or media, Collaboration or networking, Innovation or ideas.

Specify any resources you might offer to support other initiatives. Select all that apply

Research or information, Collaboration or networking, Innovation or ideas.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Summary
Define your company, program, service or product in 1-2 short sentences

A campaign to defend affected Palestinian communities

randomness