ThePrism.tv - A new way to collectively document and produce video content online

This Entry has been submitted.

ThePrism.tv - A new way to collectively document and produce video content online

Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

It allows large complicated events to be covered quickly, cheaply, and with a very high quality product at the end.

About Project

Problem: What problem is this project trying to address?

The Prism explores storytelling with the tools that are available to us today. At its heart the project is a series of production methods and layering of processes that allows photojournalists to make the transition from photographer to documentary filmmaker of the 21st century. Through a series of workshops photographers are acquainted withe video functions of their DSLR cameras and are taught the basics of production, directing multimedia documentaries for the web. The stunning quality of DSLR video is revolutionizing documentary filmmaking which notoriously is known for its lower quality of image due to the use of small video cameras when compared with the monsters used for fiction hollywood films. At the same time every photojournalist secretly wishes they were a documentary filmmaker and their main hesitation is having another camera and having to learn how to use it. With these new DSLRs the camera is the same so the learning curve is small, and the results are amazing. The primary objective achieved through the prism is to bypass traditional media outlets and telling the story ourselves. Citizen journalism with an artistic twist!

Solution: What is the proposed solution? Please be specific!

The idea is to create a series of ongoing Prism projects that would document different broad subjects and slowly start to create a database of unique perspectives on life around the world. In parallel NGOS and any organization that wishes to learn how to document their work and impact is available to participate in the tutorials and be empowered to be able to document their efforts.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

By empowering the photographer to make the transition from still photography to moving image, the impact that photogrpaher may have is tenfold. With the prominance of online video and multimedia platforms like www.tidbit.tv mini docs like those on the www.prism.tv website will become more and more prominent. It is an ideal method for quickly, cheaply, and easily aggregale large quantinties of data and sharing them to the world in an elegant and immediate way. Greece has rarely been documented by a group of young and free spirited filmmakers. Due to the financial crisis Greece is going through we were able to leverage the passions of the photographers to make an extra special effort to document their country through an innovative and fun way. The results are stunning especially when considering that the photographers had never shot video before. I feel that in this time of crisis the public is in dire need to find information that is different and yet relevant to their perspective. Information that escapes the mainstream media, yet is produced with the same degree of professionality and evoke a much more emotional connection rather than the "Objective" gaze of corporate media outlets.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is nothing right now that resembles what the prism does.
About You
Organization:
The Prism
About You
First Name

Nikos

Last Name

Katsaounis

Twitter URL
About Your Organization
Organization Name

The Prism

Organization Country
Country where this project is creating social impact
How long has your organization been operating?

Please select

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation
Select the stage that best applies to your solution

Growth (your pilot is up and running, and starting to expand)

How long have you been in operation?

Operating for less than a year

Social Impact
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.

About a year ago 3 people were burned alive in a bank in downtown Athens, the result of a protest getting out of control. One of the people who died was a pregnant woman, a bank employee who even though the bank was open on a day which was declared as a national strike day, she went to work pregnant. Her sense of duty broke every stereotype of Greece I was so eagerly trying to avoid, thus having moved to New York over 12 years ago. This was not my country I remembered, I needed to retrun and to try to understand how the rage had reached this level of absurdity. I had just figured out how to use the video features on my camera and wanted to explore the prospect of teaching several talented photographers to become documentary filmmakers. The Prism.tv is the result.

Specify both the depth and scale of your solution’s social impact to date

Having the ability to explore ones country though a multitude of different perspectives even if some of them are conflicting and sometimes directly opposing each other. It allows for a form of transparency and honesty that does not seem to be frequent n the traditional media channels, which has lead in my opinion for a greater mistrust of large media corporations and news outlets.

What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?

there is no immediate plan for the next five years, there is not really anything out there right now which is similar to the Prism workshop and business model, but there is no barrier to entry other than the knowledge to execute such a thing.

Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
Six-Month Tasks
Task 1

Organize the next Prism

Task 2

Develop marketing strategy for the tutorials

Task 3

Promote the website

Now think bigger! Identify your 12-month impact milestone
12-Month Tasks
Task 1

Develop the structure for the prism network of affiliates

Task 2

archive all material collected thus far

Task 3

develop web platform for sale and use of archival material

How many people have been impacted by your project?

Fewer than 100

How many people could be impacted by your project in the next three years?

More than 10,000

Sustainability
Explain how your company, program, service or product is structured

Business

What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?

financing has been the hardest part of the equation so far. I have self financed the entire prism with my partner Nina, this has limited the projects scope, marketing. If a steady source of funding existed the Prism would be an ongoing project which would never stop producing content. As of right now until more funding can be found it this is where we stop.

How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?

I see big news organizations fearing initiatives such as the Prism for the simplest reason, it is now very cheap and easy to produce great looking content and reac viewers. I foresee the Prism being one of the first examples of independent online journalism and documentary filmmaking. I find that it is very possible that big media outlets will start to imitate the prism production process sooner or later but what will always be unique is the independent brand of the prism which ensures a well thought out story and perspective on a particular issue.

Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?

It is a documentation of greece in 2010-2011 and will stay up for as long as it can

Expand on your selections, explaining how you will sustain funding

Through the workshops and selling the final products effectively as an agent that represents the Prism associates and affiliates.

Tell us about your partnerships

there are no partnerships

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?

no need as of now

Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply

Investment, Marketing or media, Collaboration or networking.

Specify any resources you might offer to support other initiatives. Select all that apply

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Summary
Define your company, program, service or product in 1-2 short sentences

The Prism is an innovative production process that allows photojournalists to make the transition to documentary filmmakers.