What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?
I think that our project is successful at various levels. We could have been operating at a greater scale had we had more funds available to us. However in hindsight the fact that we bootstrapped without external funding support for 4 years and still found ways to grow has meant that we developed in-house expertise and also learnt to execute things at extremely low costs. Now we have not only grown in terms of writers and readers but also have revenue streams and are profitable. In the coming months we plan to scale fast by increasing revenues and raising funds.
How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?
In the coming decade all the mediums are going to merge and the internet and the mobile are going to become the driving force. Portable devices which are constantly connected to the internet will become the medium for consuming media. We are already on the Internet and mobile. We will have to make sure that we continue to be compatible to all the mobile devices that come in the future.
Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?
The Viewspaper has already gained quite a lot of traction in the last 4 years. It is continuing to grow every month. At the same time we are constantly innovating and are trying to launch various new features, services and applications that can help The Viewspaper grow faster. We have also set various processes and systems, which will continue to focus on new innovation.
Expand on your selections, explaining how you will sustain funding
Our fund raising strategy involves both tapping funding opportunities as well as raising capital through our marketing products. This will balance dependence on funds and will ensure self sustainability.
Tell us about your partnerships
We partners with academic institutions and like minded organizations to launch, create alliance and institute campaign, events and other citizen journalism initiatives. We also work towards creating strong syndication alliances to strengthen our platform. (please request for specific partnership information as they are business wise sensitive, but can be provided for evaluation of the entry).
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?
We will need people with drive and the willingness to learn. We will need hard working marketing professionals who will forge partnerships across geographies with organisations that can market to schools. We will need young passionate individuals who will work as relationship managers and help us service these schools. We will also need more people in technology who can keep the network running smoothly and prodigies who will keep innovating the product.
Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply
Investment, Collaboration or networking.
Specify any resources you might offer to support other initiatives. Select all that apply
Marketing or media, Collaboration or networking, Innovation or ideas.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
We constantly look for multi country partnerships that can help us in replication of our model.