Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
1. With the immediate feedback and more citizen participation, elected representatives would be made more accountable and hence the state of civic amenities is bound to improve. This would start from cities and later spread to villages.
2. Analytics branch of project eWwaraj will churn localized data highlighting trends of issues on several variables. This would make it possible to classify the problem as infrastructure, distribution, pricing, etc, making it attractive to government representatives.
3. Statistics would be used by social science students and platform will be used by NGOs.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
One risk is that people don't adopt this solution readily due to general apathy. But due to current political atmosphere of the nation we are confident that there are many potential users waiting to get their hands on a tool exactly like eSwaraj. We will start introducing our app to social-science colleges as projects, to local leaders of political groups and to NGOs which are already working on the ground. Now all these immediate users will have technology to help them achieve their goals. Once we get critical mass of users, the network effect will ensure further adoption from that point on.