Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
Geographically: starting in the UK we will first spread to countries with a positive, growing attitude towards philanthropy e.g. USA, Australia, Japan; and countries with an emerging middle class e.g. BRIC. In 2014 a team of MBA students will work with us on the detail of our global expansion plan.
Thematically: having made philanthropy more transparent we will expand into retail where our focus will be on getting people to spend more ethically by visualising the ethical credentials of the brands they buy and helping consumers discover better products that suit their lifestyles & budgets.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
1. Charities being unwilling to provide regular updates: overcome by simplifying the update process for charities; initially selecting charities that are comfortable using social media; charities being contractually obliged to provide updates.
2. Consumers being unwilling to donate at first: overcome by having multiple marketing tactics run by seasoned marketing professionals; an in-house tech team so we can quickly pivot and adjust the product as necessary; an ability to offer Makerble B2B to charities on a white-label basis (we already have 2 enquiries for this).