Makerble

Congratulations! This Entry has been selected as a semifinalist.

Makerble

London, United KingdomUnited Kingdom
Year Founded:
2012
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Makerble helps you make the change you want to see in the world. Makerble lets you find, fund and follow projects addressing causes you care about each month. Makerble converts project results and images into a newsfeed so you get your own sharable record of the difference you’ve made.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if...you could change the world your way, and own a shareable record of the difference you've made?
About Project

Problem: What problem is this project trying to address?

Many potential donors are looking for inspiration: to donate to a cause that really resonates with them. They also crave more information and transparency, so they can be clearer on what the funds raised are being spent on.

Solution: What is the proposed solution? Please be specific!

Makerble gives you unprecedented control and visibility of the changes you make in the world through your charitable donations. We use our search engine functionality to match users with projects they are interested in each month, all of which share progress updates as they happen. As each project ends, the charity running it itemises the outputs achieved and publishes photos, videos and stories describing the project's impact. Makerble has a different 'change' badge for each output. Users acquire these 'change' badges on a personal profile and can share with friends on social media. We're also working to include volunteer time and other expressions of individual contributions to social change. You'll be able to *see* the change you make.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In 2012, Tom gave £20 to charity for Christmas. He has no idea what it was spent on and hasn't given since, partly because he keeps being sent mass appeal letters asking him for more which makes him angry and confused. On Facebook he sees his friend Amy publish her personal impact via Makerble. Amy has contributed to planting 3 trees and has sent 1 person to 5 counselling sessions! He logs on to Makerble, selects a cause and location he's interested in and has 3 projects recommended, all of which detail their budgets and predicted impact. Tom chooses 2 and turns on the monthly donation to fund those projects. Because it's shareable, informative and relevant, he feels empowered to make more change than he otherwise would have done.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Makerble is currently in Alpha. We predict impact in two areas: 1) People see first-hand how they have been able to play a significant role in creating a better world. This increases their belief in their own abilities to contribute to one. They become increasingly receptive to opportunities to contribute and end up doing much more to help than they would have otherwise done. They are now empowered enablers of change. 2) Charities start to understand that consumers are looking for transparency and a clear vision of their work. They have a financial incentive to tell the truth rather than sell it. Charities are inspired to become more efficient and effective, conscious they can be compared now to others in a similar field online. This results in a shift towards and focus on impact, alongside a civil society backed emphasis on effective, innovative and working solutions.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Makerble earns a 4% commission on all the donations which are processed through our platform. In the UK we are able to pass on 100% of the donation to the charity and take our 4% out of the additional amount added onto the donation by the government's Gift Aid scheme. At scale, Makerble's 4% commission will be sustainable. We are exploring premium services billed monthly for larger NGOs e.g. for hosting Makerble on their own website.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Kiva, GlobalGiving, Jolkona and BrightFunds are charitable crowd-funding platforms that provide varying degrees of project feedback. However unlike digital platforms in other markets (e.g. Netflix with 33million paying users, Spotify with 5million) they have not gained mass-market adoption (Kiva, the biggest, has 1million donors globally and yet the UK market for transparent donations is 13.5million people). Makerble is more convenient, fun and offers guidance. You can follow friends; compare your impact against theirs; setup a monthly donation that finds, funds and follows projects you like.
Team

Founding Story

I grew up with parents who sponsored children overseas and so as a university student I did the same. But I couldn't afford it after a few months and so stopped. In my disappointment I realised I could get friends to crowdfund the cost of sponsoring the child, so I started an offline initiative called 'Sponsor-a-Kid-for-a-Quid' which grew into sponsoring 8 children via World Vision and winning a national award. A year later I saw a Megabus with the "£1 intercity travel" slogan. I realised that we could expand my idea into "£1 international projects" so that donors to every cause could have that same relational experience that people have with child sponsorship. That idea is what has since grown into Makerble.
About You
Organization:
Makerble
About You
First Name

Matt

Last Name

Kepple

About Your Organization
Organization Name

Makerble

Organization Country

, LND

Country where this project is creating social impact

, SRY, London

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Impact
Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)

Geographically: starting in the UK we will first spread to countries with a positive, growing attitude towards philanthropy e.g. USA, Australia, Japan; and countries with an emerging middle class e.g. BRIC. In 2014 a team of MBA students will work with us on the detail of our global expansion plan.

Thematically: having made philanthropy more transparent we will expand into retail where our focus will be on getting people to spend more ethically by visualising the ethical credentials of the brands they buy and helping consumers discover better products that suit their lifestyles & budgets.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

1. Charities being unwilling to provide regular updates: overcome by simplifying the update process for charities; initially selecting charities that are comfortable using social media; charities being contractually obliged to provide updates.

2. Consumers being unwilling to donate at first: overcome by having multiple marketing tactics run by seasoned marketing professionals; an in-house tech team so we can quickly pivot and adjust the product as necessary; an ability to offer Makerble B2B to charities on a white-label basis (we already have 2 enquiries for this).

Sustainability
Partnerships: Tell us about your partnerships.

We are in talks with media agencies PHD and Equal as both are interested in promoting Makerble to the brands they create marketing strategies for; their clients include Warner Brothers and The Guardian. We are also in meetings with Barclays who are interested in embedding Makerble within their retail Online Banking so their customers can manage their philanthropy from within their online bank account.

Closing the Loop
How does your project primarily ensure that feedback delivers results?

Other

Please elaborate on your answer to the above question.

Impact feedback assures citizens that their philanthropic donations are well spent, worth continuing and worth increasing. 5.5million people in the UK would start giving to charity if they believed their donation would make a difference (UK Government Giving Green Paper). 4million existing donors would increase their donations by £665million if they were assured of their donations’ impact (New Philanthropy Capital Money For Good report). Makerble gives donors the assurance that their philanthropic donations are creating results. This will cause them to continue donating and increase donations.

Languages: In what languages are you able to read and write fluently?

English.

2nd Round Questions
Thinking about your feedback loop; what information are you trying to get from whom, to whom, and to bring about what change?
What is the purpose of your feedback loop?

If other, please specify
What mediums or mechanisms do you use to collect feedback? (check all that apply)

If other, please specify
Could you briefly describe the way you collect the feedback?
What mechanisms are in place to protect people from retribution?

If other, please specify
What are the immediate benefits or incentives for people to provide feedback?

If other, please specify
How do you ensure new and marginalized voices are heard?

If other, please specify
What are the incentives for the intended recipient to act on the feedback?

If other, please specify
How does the feedback mechanism close the loop with those who provided feedback in the first place?

If other, please specify
How is feedback published/transparent?

If other, please specify
Give two concrete examples of how feedback loops have brought a program or policy more in line with citizens’ desires.
If there was one thing you could change to increase the impact of your feedback loop, what would it be?
What are your biggest challenges or barriers in “closing the feedback loop”?

If other, please specify
Are you aware of The Feedback Store?

What are the main uses you can envision for the Feedback Store?
What is the one thing you would most like to see changed to improve the competition process?
What are you doing to make sure that feedback providers know that they are empowered by the information they can give and that they know exactly what the information they are providing?
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