Thinking about your feedback loop; what information are you trying to get from whom, to whom, and to bring about what change?
The Goal of My Name My Story is to Inspire Empathy in the community. So, we are entrusted with the task of measuring “empathy” in our community and the effectiveness of our program. We have to:
• Measure the effectiveness of our program.
• Measure the quantitative impact of our work.
• Measure the emotional impact of our work.
• Ensure the engagement of the MNMS Community.
We had to get his information from everyone in the MNMS Community:
• Teachers, Faculty & Adults
• MNMS School Club Advisors (College Students)
• MNMS School Club Founding Leaders (High School Students)
• Attendees (Students, Faculty & Adults)
This information is to be fed back to:
• The MNMS Team (Founder, MNMS Advisors and Mentors)
• The MNMS community,
• Our Partners
• Our Supporters
• Competitions like this one
The goal of developing a robust and continuous feedback loop was to make sure that we were able to deliver and empowering program to the youth.
But as one of our advisors always says, “Emotional Decisions of Supporters will be made by the Stories we share, but the growth decisions have to be made on “data and analysis” so our feedback loop is being developed to measure both.
What mediums or mechanisms do you use to collect feedback? (check all that apply)
Phone or voice, Website, Physical gathering.
Could you briefly describe the way you collect the feedback?
Currently we have established a system of “touching” and getting feedback through multiple channels:
• Survey Monkey (Monthly / Specific) – The surveys go out on a regular basis to connect with our Student Leaders. Specific surveys go out to attendees after events, for example we will send a survey to students and faculty after an Inspire Empathy event.
• Conference Calls (Every 2 months) – This allows us to connect the Founding Leaders from all our MNMS Clubs to hear each other. This platform becomes very effective because as we are gathering information about what the clubs are doing, the participants are able to learn and be inspired by hearing what other schools are doing.
• Personal Interviews (Annually - for our Annual Report) – Conducted by our School Club Advisor.
• Impact Reporting after Every MNMS Activity (for our Monthly Newsletters.) The MNMS Leaders report the impact of their activity, tangible (e.g. 500 books donated) and intangible (e.g. “one of our students, felt so moved and said ….”)
For the near future, we are evaluating and looking to establish a Emotional Intelligence / Empathy measurement through organizations like www.sixsecond.org
If other, please specify
Our feedback plan connects a lot of our participants – but there is always those that will not respond, we are still evaluating
Give two concrete examples of how feedback loops have brought a program or policy more in line with citizens’ desires.
Example 1 - Social Media & MNMS:
When we started our organization we had incorporated in the program that each High School MNMS Club would get a Facebook Page to share their activity and we would be able to connect all the clubs through their Facebook Pages.
It sounded like a great plan. We had good traction when the new School Clubs FB page launched but then it just fizzled out. The MNMS Leaders continued to do a lot of stuff but never shared their activity on FB.
We initiated a conference call to find out what is happening only to confirm our thoughts that depending on where the School was the Social Media popularity varied. Some were using Twitter, Instagram, Pinterest, Facebook – but they were all using different Social Media sites. We realized from their feedback to try to enforce a controlled Facebook Strategy to connect the School Clubs is not what our community wanted – they wanted to use whatever Social Media platform they were used to and did not want to use FB only.
So based on that feedback we changed our strategy, allowed the schools to use their own choice of Social Media channel and report to us regularly through Survey Monkeys and Email for us to share on the main MNMS FB page. Although we are still re-evaluating our Social Media strategy our team is working on a alternative way to connect the School Clubs from across the country.
Example 2 – MNMS Events & Storytelling:
Most MNMS events are a combination of Activities, Group Play and Storytelling. At the end of the events we would hear the responses from the attendees and most of them would highlight the fun and the pleasure of the interactive games, but when we sent our the surveys a couple of days later to find out what really impacted them on a deeper level and stayed with them was hands down the story telling segment that impacted them the most!
If we had made decisions about our program not based on the feedback through surveys, but just based on face-to-face “exit” interviews of attendees we would have never realized that the storytelling portion of our events is having the greatest impact in our community.
If there was one thing you could change to increase the impact of your feedback loop, what would it be?
Since we want to collect information, images and videos. We believe the perfect feedback mechanism for youth would be a combination of Survey Monkey, You Tube and Instagram.
What is the one thing you would most like to see changed to improve the competition process?
What are you doing to make sure that feedback providers know that they are empowered by the information they can give and that they know exactly what the information they are providing?