Full Impact Potential: What are the main spread strategies moving forward? (Please consider geographic spread, policy reform, and independent replication/adoption of the idea or other mechanisms.)
Our distribution comes through both partnerships and through our customer base who who distribute accessibility to the platform at the local level. We currently have relationships with over 1,000 locations in the United States, including libraries, workforce development centers, schools and other community-based organizations and service providers. We have gained a substantial portion of our current user base of the platform through earned media. Moving forward, we will also be focusing on healthcare as a secondary offering to jobs. Our vision is to the first stop on the Internet.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
One of the key barriers is a lack of recognition that digital illiteracy is a problem. California is currently the only state with a digital literacy policy. Our goal is to run advocacy efforts, which we have already started (itseasierthanyouthink.org) to target the adoption of a national digital literacy policy and as well as complimentary policies at the state level.