How will the project's results assist the region’s tourism sector and micro, small and medium-sized enterprises?
By providing: market focus strategic planning, measurable environmental impact with quantifiable targets, and skill training in microfinance and micro businesses to rural grassroots organizations; and linking NGOs that preserve natural areas nearby, and research institutions.
Cumbaza’s River Basin is a first experience of niche markets access with innovative proposals such as Permaculture and Organic Volunteers. Each destination co-develops their marketing plan. In this case, locals also benefit with green technologies required. For Example: iron-cement cisterns for rainwater harvesting, water treatment filters, infiltration trenches, composting toilets, bio-building, options for solid waste segregation, sustainable agriculture design, among other Permaculture low cost and easy to be learned and replied knowledge-technologies.
NGOs, private tourism operators, universities, regional government, and technical cooperation; are coordinating to make synergies and aligning training, research and marketing in the same direction: To strengthen the social fabric and the links within tourism value chain: between private enterprises, trainers and advisors of small and medium enterprises, partnering success stories, alternatives for the conservation of the environment, and improving education levels.
The last 3 years stakeholders’ focus was mainly to organize community based tourism groups. This experience matured the importance of improving commercial skills: coordination, management, planning, sales and accounting, among others; and encouraged the emergence of small local businesses which, in turn, represent a strengthening of local social fabric, economic dynamics, and interest in nature resources friendly alternatives. This perception is being proposed by rural actors, institutions or organizations involved, and advisors consulted in a regional basis.
As mentioned before, Conscious Tourism strength is to develop rural actor skills in business matters. Joint ventures can also be done with allies as NGO Technoserve, Encuentros, and various universities.
Farmer's Markets, Community Supported Agriculture, and Carbon Trade Off, are many alternatives that require social fabric motivation towards Bio-Regional strengthening. October 2010 was the first local Amo Amazonia campaign also supported by many stakeholders present in this proposal.
This must go further every year.