Does the applicant organization have experience managing projects co-financed by international organizations? Please describe below
we have work with USAID for the last six years, and we have been working with IDB through two government projects and indirectly with two MIF projects. one in Puerto Plata and another in La Romana.
How will your project address this problem?
currently our organization has cooperative agreements with several universities and public institutions for specific trainings and research initiaves in the tourism sector which will be continued through this program to adress several limitations assessed during the last two years. we will also work with an established Tour operators network to improve market access to all CBO and SMEs involves in the project, as well as, provide counterpart funding to market and promote the tourism products to be developed
Who is benefited by the initiative? (Please highlight the type and number of beneficiaries, and their role in the tourism value-chain.)
we expected to benefit over direclty 500 SME in the tourism value chain and over 3.000 low income people, mainly in rural areas which will provide services or products (handicrafts) within the network members. we'll create at least 1,000 direct jobs and leverage over 2US$ million in direct investment from local stakeholder and other donors. this figur could increase in the final proposal.
How will the project's results assist the region’s tourism sector and micro, small and medium-sized enterprises?
One of the greatest challenges that small and medium-sized tourism enterprises face is how to link their products to national and international markets. Unfortunately, many of these businesses fail
for one or all of the following reasons:
• They lack the capital required to pay for registration fees and legal services required to sell tourism products, as well as money for marketing materials and mechanisms such as websites, print promotion, and advertisements – which are essential to promote their products
• They lack the training to deliver high quality, multi-lingual customer services and sales support
• They lack the technology such as web-based communication, reservation, and payment systems
• The lack the knowledge of how to introduce their products to the worldwide network of tour operators, wholesalers, tourism media outlets, travel writers, and online travel sites Many of the tourism enterprises being supported and developed through the Dominican Sustainable Tourism Network (DSTA) Innovation and Fondos Destinos grant programs, as well as enterprises within the clusters themselves, will face these same challenges. And the challenges are real…one does not need to look beyond the Caribbean region, nor the DR itself, to find tourism project after
tourism project that has failed due to an inability to link their products to national and international markets.
To help to address these ubiquitous needs, the project will establish a sales and marketing network, tentatively named “Dominican
Treasures”, that will help to promote and sell the unique tourism products offered by the Dominican clusters. they will offer the following demand-driven travel-related products and services:
o Individual network member tours that primarily target Free and Independent Travelers (FITs)
o Package network member tours that combine a number of destinations into single and multi-day itineraries
o A sustainable certification program that assesses and recognizes Dominican tourism providers and destinations that meet certain quality, social, and environmental criteria
B. MIF Contribution (up to 50% of total budget and US$. 500.000 max)
C. Cash co-financing (at least 25% of total budget)
D. In kind co-financing (at least 25% of total budget)