Well jetting as cyclone mitigation

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Well jetting as cyclone mitigation

Madagascar
Project Summary
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Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

BushProof aims to rapidly and cost-effectively increase access to safe drinking water and sanitation to low-income people living in developing countries. In order to achieve this, we provide services to NGOs that greatly increase the impact of their projects. In addition, we're now developing business models that will create viable markets for low-cost (household) water treatment options and sanitation items, such as ceramic and bio-sand filters, simple hand pumps and handwashing dispensers.

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Your idea
Sector of activity:

Water and sanitation<br/>

On the mosaic diagram, which of these factors is the primary focus of your work?
Factor

Inadequate infrastructures

Principle

Leverage the power of each sector

Innovation
Description of your products or services:

BushProof aims to rapidly and cost-effectively increase access to safe drinking water and sanitation to low-income people living in developing countries. In order to achieve this, we provide services to NGOs that greatly increase the impact of their projects. In addition, we're now developing business models that will create viable markets for low-cost (household) water treatment options and sanitation items, such as ceramic and bio-sand filters, simple hand pumps and handwashing dispensers.

Description of innovation:

Regarding disaster response and mitigation, BushProof staff developed well jetting in direct response to a massive cyclone that hit Madagascar in 2004, which caused massive destruction and flooding. While working for an international relief NGO, we rapidly disinfected thousands of open wells, which had been gravely contaminated by flood water in order to avoid a cholera outbreak. However, a similar situation would no doubt occur in the near future, as the area is prone to flooding and frequently hit by cyclones. In response, we developed well jetting, a technique that uses a jet of water to very rapidly and cheaply produce protected boreholes. Using donor funding, BushProof staff assisted the NGO to construct 200 wells in a few weeks only, all equiped with Canzee hand pumps, which can be repaired at village level using local materials such as inner tubes. The intervention was very successful and formed the basis for a new movement in the water & sanitation sector in Madagascar. As a result, BushProof has this year constructed hundreds more wells, which all provide people safe drinking water even in the aftermath of cyclones.

Key operational partnership:

Our main partners are local and international NGOs, the government, professional networks (e.g WASH).

Impact
Description of the financial model:

Well jetting is currently financed through donor and NGO funds. Because the cost is 3-5 times cheaper than ordinary wells or boreholes, it allows many more wells to be constructed than otherwise, increasing access and health impact. The small profits generated by the well jetting projects that BushProof carries out for NGOs allow the organisation to continue developing other initiatives, including the production, sale and marketing of low-cost hand pumps directly to poor people.

Client fees represent this approximate percentage of operational budget:

75%

State of implementation:

We are at the <i>Scaling Up</i> stage. Having proved the concept of well jetting in emergencies, both as an emergency relief measure and mitigation action, the technology is now becoming integrated within the development context as well. Well jetting is especially interesting within the context of the Millennium Development Goals (increasing access to safe water), as it allows the very rapid construction of large numbers of new water points, at very affordable prices - without sacrificing meaningful community participation and ownership. Because the wells and pumps are so cheap, many more wells can be constructed per village than normal, allowing projects to target traditional family-groups rather than whole communities. This greatly enhances 'ownership' and contributes enormously to long- term sustainability. The initiative of BushProof was recently recognised by the World Bank Development Marketplace competition.

What institutions, communities, populations or geographic areas have benefited most from your product/service?

Well jetting is especially well suited to sandy soils with shallow aquifers such as found along most of the east coast of Madagascar - which is at the same time the most cyclone vulnerable zone. Many of the alluvial plains along this coast are very vulnerable to flooding - again well jetting works very well in such areas. Because the equipment is portable, we reach even the remotest villages, either on foot, by dugout canoe, boat of donkey cart.

What specific partnerships do you need to be successful?

Having proved the concept in emergency, mitigation and the development setting (while producing hundreds of wells already), BushProof is now looking to create partnerships with funding agencies, NGOs, local communities and government in order to massively scale up well jetting in Madagascar. Increasing access to finance is especially important (the water sector is very much under-funded in Madagascar), but we're hoping that the combined factors of sustainability, cost-efficiency and rapidity of the technology will be a convincing factor towards larger investments - which, at a cost of between 5 - 7.5 Euros per head is extremely cost-efficient.

Replication strategy or expectation:
What plan, if any, do you have for replicating your disaster strategy? What policy, legal or institutional constraints must be overcome for you to be successful?

Despite the novelty of the approach in MAdagascar, BushProof has already been able to use the technique in other disasters, notably West Darfur (Sudan) and Sri Lanka (tsunami), where our experts assisted relief NGOs with the rapid construction of wells for refugee camps. In Madagascar, a main barrier to scaling up is for now realising substantially increased investments, which would allow a much more rapid increase in access to safe water.

Which specific areas - and why - in your field would benefit most from investment by corporations, foundations, and other investors:

Where well jetting is concerned, BushProof works mostly in partnership with NGOs. Forging stronger alliances with committed donors, either through BushProof directly or through partner NGOs, will be a key element to ensure that well jetting lives up to it's promise or delivering safe water to hundreds of thousands of people.

Sustainability
The organization: How does the initiative fit with your overall organization's strategic goals and priorities? How did the initiative start?

Well jetting is a prime example of an activity that fits very closely to our mission, since it delivers at the same time greatly enhanced impact of NGO programmes and health benefits to rural communities.

Is there a social entrepreneur behind this idea?

BushProof was created by Eric Fewster and Adriaan Mol. Adriaan has worked for over a decade for international developmental and crisis relief organisations, in technical and top field management positions. Eric Fewster is a highly experienced water and sanitation expert. Both have worked a decade for international developmental and crisis relief organisations in top field positions. A growing discomfort with the slow rate of progress in the water sector and a desire to introduce dynamic private sector initiatives to the provision of drinking water lies behind the founding of BushProof. Many years? technical water and sanitation experience led to the development of a number of innovative products, techniques and project approaches. Examples are the introduction of mass-produced bio-sand filters using social marketing, large-scale jetting projects and manufacture of the maintenance-free Canzee pump in a low-wage country. BushProof was created together with several other likeminded professionals. Convinced that long-term sustainability of a good development activity is directly linked to commercial potential (will it make money?), BushProof was started as a socially motivated, for-profit private sector channel for the development of high-impact initiatives. Linking relief and development is also of importance. In all our activities we aim to use technologies that mitigate the impact of future disasters. Jetting was conceived this way in Madagascar, since jetted wells are practically invulnerable to contamination following flooding, such as they often occur following cyclones.

Organization's legal status:

humanitarian business

Number of Employees:

15