The initiative, which has been developing diverse strategies, implicates to act in key places in the orbit of national and municipal governments, in NGO’s, with communities and cooperation organizations to generate programs that would encourage the building of a new way of living the values of masculinity in infants, youth and adults, centered in values of respect, tolerance, openness of cultural diversity. Academic, cultural and political actions are articulated with the movement of women and institutions motivated to produce authentic changes, from a perspective of gender equity. The main beneficiaries in principle are girls, adolescent and women, whom in Latin American cultures suffer chauvinistic cultural surroundings. Also men of different generations are beneficiaries, seeing themselves liberated from a culture of domination of one on top of another and to be able to enjoy life without violence, more fair and with solidarity. We work on the conflict from an epistemology, ethic, methodological, and political positioning that recognizes human rights and specifically the resolution of conflicts from a culture of dialog and understanding. Patriarchal cultures have been characterized by an aggressive and violent relation in manifestations towards the different other, the environment, minorities. It is essential to modify the focus of resolution of conflicts since men risk their values when it comes down to confrontation. These values are: prestige, honor, bravery, the ability to protect their families. However, these values turn out to be, in a chauvinistic context, contrary to collective values. The use of physical force, the humiliation of the weak, and the psychological and economic dominance appear to be justified by some men.