ImpactGames aspires to impact society and promote change through interactive media. Our goal is to create engaging interactive experiences that explore social and political issues affecting the world today. ImpactGames first initiative is PeaceMaker, a video game simulation of the Israeli- Palestinian conflict: a tool that can be used to promote dialog and understanding among Israelis, Palestinians and people around the world. It is a game that allows the player to interact with the world as the leadership role from both sides of the conflict. The primary conflict management issues that we address revolve around creating empathy and a deeper understanding of multiple perspectives. We see interactive media as the perfect tool for creating experiences that can achieve these objectives. The immersive and emotional impact of these environments creates a deeper internalization of the information. The empowerment of interacting with the world as a leader forces an exploration of the issues and leads to a better understanding of the complexities of that perspective. ImpactGames future development aims to push the experience beyond the interaction within the game and into the community. The long-term goal is to create an online community and experience that allows people to share, build upon, and create avenues of dialogue and projects of collaboration. ImpactGames is already working with community and non-profit groups to establish events around the experience using the game as a launching point for ongoing dialogue and constructive debates. Our target audience begins with stakeholders in the particular conflict, but also includes people in other conflicts who can translate the experience to their own struggle. We also aim to engage the next generation, with their own vocabulary, in positive lessons for the future to counterbalance the vast amount of violent games currently on the market.