Paths of protection: prevention of sexual exploitation of children and teenagers in Brazilian highways through corporate mobiliz

Paths of protection: prevention of sexual exploitation of children and teenagers in Brazilian highways through corporate mobiliz

Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

To develop Good Practices of Protection to children and teenagers against trafficking and sexual exploitation, through social mobilization of the corporate sector acting in the gas station market along Brazil’s highways.

About You
Project Street Address
Project City
Project Province/State
Project Postal/Zip Code
Project Country
Your idea
Sector Focus


Year the initative began (yyyy)


YouTube Upload
Positioning of your initiative on the mosaic diagram
Which of these barriers is the primary focus of your work?

Invisibility of problem

Which of the principles is the primary focus of your work?

Increase community resilience

If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic

This field has not been completed. (333 words or less)

What is your signature innovation, your new idea, in one sentence?

To develop Good Practices of Protection to children and teenagers against trafficking and sexual exploitation, through social mobilization of the corporate sector acting in the gas station market along Brazil’s highways.

Describe your innovation. What makes your idea unique and different than others doing work in the field?

This initiative is innovative as it encourages the involvement of the corporate sector with an issue deeply related to the nature of their businesses. However, this sector has no expertise to start acting on human rights. That’s why this initiative has so great a potential to become a benchmark social intervention by ensuring alignment between the companies’ missions and their surroundings. Recent data on sexual exploitation point to the fact that Brazilian highways are privileged routes for human beings trafficking at national level. Brazil’s geographic location, especially in the Triple Border region, gives easy access to other South American countries. In 2007, the mapping effort made by the Federal Highway Police identified 1,918 locations considered to be “vulnerable” to sexual violence against children and teenagers along the +60 thousand kilometers of federal highways. It’s an increase of about 55% compared to 2006, when 1,222 locations were identified. The state with more points of vulnerability is Minas Gerais, with 290 locations (100 more than last year). Rio Grande do Sul is the second most vulnerable state, with 217 risk locations (4 times more than in the last mapping). Because of that, investments on social mobilization among the gas stations network are needed, as these are the places where highway workers, truck drivers and – mainly – teenagers in transit are most concentrated.

Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?

RESPOSTA’s challenge is to realize a good case practices program on protection of children and teenagers along Brazil’s highways network, with a pilot project being implemented in ALESAT network – the sixth biggest oil distributor in the country, operating in 21 of the 26 Brazilian states. This initiative will be based on the following steps: 1. Social mobilization in the corporate sector to give visibility to the issue; 2. To develop the good practices manual about protection of children and teenagers on highways; 3. To create a reporting system inside the companies to investigate possible situations of violation of sexual and reproductive rights of children and teenagers – and report them to competent authorities.

How do you plan to grow your innovation?

This idea has the following expansion plan: 1. to promote social mobilization – through campaign development – in important cities of Rio Grande do Norte state where ALESAT’s gas stations are located, and expand to the rest of the states after corrective measures are defined and implemented; 2. To systematize this experience through evaluations of the lessons learned in the process; 3. To develop the Good Practices on Protection of Children and Teenagers on Highways Manual; 4. Disseminate good practices in other oil distributors acting in Brazil; 5. To foster RESPOSTA’s alliances with Latin American tourism actors to encourage replication in other countries.

Do you have any existing partnerships, and if so, how do you create them?

There is established institutional contact with ALESAT, a company originally from Rio Grande do Norte that maintains operations in 21 Brazilian states

Provide one sentence describing your impact/intended impact.

The protection of children and teenagers to be ensured by protective and proactive action of collaborators directly acting in gas stations located in Brazilian highways, through incorporation of good practices.

What are the main barriers to creating or achieving your impact?

This field has not been completed

How many people have you served or plan to serve?

For a start, collaborators in the 1,200 gas stations of ALESAT’s network, spread in 21 Brazilian states, the truck drivers of ALESAT’s own 160 trucks and children and teenagers in transit inside Brazilian territory.


This field has not been completed. (166 words or less)


This field has not been completed. (166 words or less)

Please list any other measures of the impact of your innovation?

1. Contribute to give visibility to sexual exploitation/trafficking and how they could be related with private social investment and corporate social responsibility of the companies acting in gas station activities; 2. To promote understanding of how the children and teenagers protection network works for collaborators; 3. Promote articulation between private initiative and Federal Highway Police.

Is there a policy intervention element to your innovation?

1.Encourage reports about possible sexual exploitation or trafficking of children; 2. Monitor numbers of reports on sexual exploitation cases in cities; 3. Realize task-forces on cities with highest report rates.

Exactly who are the beneficiaries of your innovation?

1. Adults who can learn to protect children and teenagers; 2. Children and teenagers who are vulnerable to sexual exploitation.

How is your initiative financed (or how do you expect your initiative will be financed)?

RESPOSTAS’s strategic planning has highlighted the following measures to contribute with its own sustainability: a) Development of projects for cooperative agencies; b) Resource mobilization of companies and individuals; c) Selling of products with RESPOSTA’s trademark. Nowadays, RESPOSTA has financing partnerships with the European Commission, DKA-Austria and Groupe Development

If known, provide information on your finances and organization

Annual budget: R$300,000. Revenues generated during the year: R$7,000. Team: Resposta is composed by Partners, Team and Voluntaries. The organization’s team is distributed in Executive Board, Advocacy, Studies Sector, Good Practices Sector and Financial & Accounting. There are 4 part-time people, 2 full-time ones and 5 voluntaries in single activities.

What is the potential demand for your innovation?

For this innovation to sustain itself, we need: 1. To involve other corporate groups for them to adopt the good practices manuals; 2. Private social investments mobilization, aiming to ensure that activities directed to collaborators and final consumers are financed by the gas station networks.

What are the main barriers to financial sustainability?

Financial sustainability is a constant challenge, and in this specific case there are external variables not in our control – for example: change in ALESAT’s executive board, selling, fusion or bankruptcy of the company impacting the project, etc. To minimize these threats we need to adopt preventive measures, like to make an effort to acquire a new inter-sectorial alliance with another organization besides ALESAT and the hiring of a person exclusively to take care of the partnerships, increasing dynamism to the activities.

The Story
What is the origin of this innovation? Tell us your story.

The origins of this innovation come from Resposta’s expertise on mobilization of tourism sector to act on children and teenager sexual exploitations through implementation of the Tourism Behavior Code Against Sexual Exploitation of Children and Teenagers in 116 companies in Rio Grande do Norte. Looking at the results of sexual exploitation in highways mapping and research, RESPOSTA intends to adapt its methodology, already tested and successful with the tourism sector, to the oil distributor companies, located alongside the highways and considered to be the meeting centers of boys and girls with the truck drivers and workers that enable the internal trafficking

Please provide a personal bio. Note this may be used in Changemakers marketing material

Ana Paula Felizardo was born in the state of Ceará. She is 29 years old and works in the social sector since she was 16. She’s a Management student, founder-partner of RESPOSTA, Ashoka Fellow and member of the Brazilian Association for the Development of Leadership to Sustainable Development. Winner of Claudia Award as Social Initiative of the Year 2005. Her biography is part of the book Women of Brazil, and her work was recently recognized with the Tourism Social Responsibility Award, an initiative headed by Fundação Getulio Vargas, Tourism Ministry and Childhood Foundation

Emphasis of Work

Prevention and protection