What is your signature innovation, your new idea, in one sentence?
To develop Good Practices of Protection to children and teenagers against trafficking and sexual exploitation, through social mobilization of the corporate sector acting in the gas station market along Brazil’s highways.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
This initiative is innovative as it encourages the involvement of the corporate sector with an issue deeply related to the nature of their businesses. However, this sector has no expertise to start acting on human rights. That’s why this initiative has so great a potential to become a benchmark social intervention by ensuring alignment between the companies’ missions and their surroundings. Recent data on sexual exploitation point to the fact that Brazilian highways are privileged routes for human beings trafficking at national level. Brazil’s geographic location, especially in the Triple Border region, gives easy access to other South American countries. In 2007, the mapping effort made by the Federal Highway Police identified 1,918 locations considered to be “vulnerable” to sexual violence against children and teenagers along the +60 thousand kilometers of federal highways. It’s an increase of about 55% compared to 2006, when 1,222 locations were identified. The state with more points of vulnerability is Minas Gerais, with 290 locations (100 more than last year). Rio Grande do Sul is the second most vulnerable state, with 217 risk locations (4 times more than in the last mapping). Because of that, investments on social mobilization among the gas stations network are needed, as these are the places where highway workers, truck drivers and – mainly – teenagers in transit are most concentrated.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?
RESPOSTA’s challenge is to realize a good case practices program on protection of children and teenagers along Brazil’s highways network, with a pilot project being implemented in ALESAT network – the sixth biggest oil distributor in the country, operating in 21 of the 26 Brazilian states. This initiative will be based on the following steps: 1. Social mobilization in the corporate sector to give visibility to the issue; 2. To develop the good practices manual about protection of children and teenagers on highways; 3. To create a reporting system inside the companies to investigate possible situations of violation of sexual and reproductive rights of children and teenagers – and report them to competent authorities.
How do you plan to grow your innovation?
This idea has the following expansion plan: 1. to promote social mobilization – through campaign development – in important cities of Rio Grande do Norte state where ALESAT’s gas stations are located, and expand to the rest of the states after corrective measures are defined and implemented; 2. To systematize this experience through evaluations of the lessons learned in the process; 3. To develop the Good Practices on Protection of Children and Teenagers on Highways Manual; 4. Disseminate good practices in other oil distributors acting in Brazil; 5. To foster RESPOSTA’s alliances with Latin American tourism actors to encourage replication in other countries.
Do you have any existing partnerships, and if so, how do you create them?
There is established institutional contact with ALESAT, a company originally from Rio Grande do Norte that maintains operations in 21 Brazilian states