What is your signature innovation, your new idea, in one sentence?
Increase Public Awareness to the problem of Child Abuse and Neglect by means of interactive photo exhibitions and installation highlighted in national mass-media and Internet.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
Exhibition “Salty Childhood” was launched on April 11, 2007 with presence of Parliamentarians, Diplomatic Corp, International Organizations, and Governmental bodies, NGOs, Mass-media, Business, Artists, and Children. Organizers prepared a surprise for the participants of the ceremony – presentation of a new web-site “Salty Childhood” www.saltychildhood.org where children, youth, parents and professionals could find information about child abuse and neglect, about the ways to overcome or avoid and solve this problem. This web-site is designed for collection of data for Alternative Report on Implementation of UN CRC and, of course – for organizing of real help to victimized children through their reporting to independent body such as INGO “Ponimanie” and further referring process to professional sources with civil participation. Main achievement of the project is consolidation of different sections of the society to achieve a very humanist goal of prevention of cruelty to children. Most important lesson learned is “enough to be afraid”, we are able to make big public events for the sake of children without fear to get penalties from Governmental bodies.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?
Project "Salty Childhood" was held three times in 2007 and 2008. More than 10 000 people visited the Exhibition free of charge. The Feed-back Book is filled with warm and cordial words of gratitude from visitors. The Exhibition received an enormous number of thanks for the activity of Exhibition’s volunteer team. Excursions, games, movie presentations were presented to visitors. Two films were demonstrated in the days of opening and closing of the Exhibition thanks to support of local office of UNICEF .
How do you plan to grow your innovation?
The Exhibition helped to attract the public to the problem of child abuse and neglect in Belarus. During the exhibition and later on the Internet-site we received feed-back from the public and it helped to disclose further needs of the target audience. Thus, in future we plan to carry out further exhibitions, filling them with the relevant things to attract a greater scope of the public to the problems experienced by the children. Particular importance will be given to the exhibition in destant areas of the country. Increased public awareness of the problem and the Internet-site will help to form an independent reporting body which will be able of real protection of the rights of the children.
Do you have any existing partnerships, and if so, how do you create them?
Salty Childhood is the result of very hard organizational and collaborative work. Pool of organizers including local office of UNICEF, Municipal Enterprise “Kinovideoprokat”, Cinema “Pobeda”, Gallery “Terre d’es Hommes”, and INGO “Ponimanie” were supported by Embassy of USA and national social-responsible business, who helped to organize this event three times in 2007 and 2008. I create this partnership through active and honest communication and involvement of partners in peer and fair partnership.