Describe the degree of success of your approach to date. Clearly define how you measure quantitative and qualitative impact in terms of how your approach contributes to the sustainability or enhancement of local culture, environment, heritage, or aesthetics? How does your approach minimize negative impacts?
200 words or less
The first “Greetings” campaign was launched in September 2004 and was immediately a success with entries from 10 communities and over 350 postcards submitted. This is the fourth year that USAID has conducted the “Greetings from Albania” campaign which taps children's artistic talents to help promote Albania as an attractive, inviting tourist destination. This year, over 1,300 youth from 18 communities across Albania submitted drawings, paintings, and photographs. Winning entries are being used by the Albanian tourism industry in tourism events and the trade fairs across Europe to promote the image of the country. Images have also been used on Albanian postage stamps.