Describe the degree of success of your approach to date. Clearly define how you measure quantitative and qualitative impact in terms of how your approach contributes to the sustainability or enhancement of local culture, environment, heritage, or aesthetics? How does your approach minimize negative impacts?
200 words or less
SADI has expanded and evolved based on positive feedback from the industry, partners and tourists. The project gathers regular qualitative and quantitative data on the impacts it is making on both traveler experience and partner initiatives. Data gathered each quarter in Cambodia and Laos shows that partners have seen many more visitors and donations/sales since SADI was launched. Many travelers cite “Stay Another Day” as the reason they visit the initiatives. We receive regular feedback from travelers via the website who have experienced a memorable trip, and some are eager to replicate the concept in their home countries. The quantitative data on the direct impact actually becomes harder to attribute once mainstream guidebooks started to feature the same organizations, e.g. the LUXE guide in Laos recommends SADI. However, we see this as success as the ultimate winners are the local communities and organizations who are working to sustain local culture, environment, heritage and aesthetics. Our approach minimizes negative impacts by educating and informing travelers and initiatives on the importance of sustainable practices and responsible traveler tips which are featured in the country specific guidebooks. In addition, it inherently improves direct benefits to local communities, helping to offset some negative impacts that inevitably come with large number of tourists. Only partners that actively want to link to tourists are included so there are no real direct negative impacts.