Lack of basic primary healthcare is the core issue we are addressing. Right now, rural citizens in the state of Madhya Pradesh, India are the primary beneficiaries. We plan to scale up and expand the model to the eight states in which we are operating. The main products and services we have introduced are: ? Preventive Primary Health Care at the e- Choupals: Lack of Health services is one of the main impediments for improving the quality of life in rural India and the same has been reiterated during our engagement with rural India as part of the e-Choupal initiative. As a central point of knowledge dissemination and communication, e-Choupals have time and again proved to be very effective. Hence, we envisaged a greater role and scope for Choupals by introducing Healthcare delivery to rural citizens at the Choupal point itself. ? Consultancy services, diagnostics and pharmacy at a tractorable distance: A complete package of services- A physician, good quality affordable basic diagnostic services and a well-stocked institution-managed pharmacy offered under one roof which is at a tractorable distance from the Choupal village. ? Secondary and Tertiary Health Care: The services of reputed doctors and specialists are made available to the populace through Tele-medicine services arranged at proximal distance.