The Sustainable Healthcare Foundation's micro-franchising model addresses poor access to essential healthcare for rural communities and those living in urban slums. We work with professionally trained health workers to assist them establish clinics in their communities providing a standard list of health products and services. The Health workers are subject to franchise controls to assure quality, affordability, accessibility and availability, and also receive business support in form of micro-loans, training, reduced prices on products, mentoring and supervisory support. The franchised outlets are called CFW (Child and Family Wellness)shops or clinics, and are all branded to have a similar look. The organisation designs community health out-reach programs for health education and promotion. These are managed by the franchisees in their communities. CFW outlets sell both curative and preventative health products, and through community out-reach, are engaged in interventions for improved reproductive health, maternal and child health. These activities raise the profile of the CFW outlet and the health worker in the community, whilst also leading to improved health outcomes for the community. In this way, health workers, as independent business owners, are assured of a good income that can be sustained for the long term.