How is your initiative financed?
Thus far, financing has come from internal support from the Department of Epidemiology, the College of Communication Arts and Sciences, the Michigan Universities Commercialization Initiative, and the PEARL J. ALDRICH FACULTY RESEARCH AWARD. Additional grants are being sought including the National Science Foundation and other sources.
Provide information on your finances and organization: annual budget, annual revenue, number of staff:
Staff directly working on design, research, and grant-writing related to mindset games includes eleven faculty members from Serious Game Design, Telecommunication, Information Studies, and Media, Neurology, Epidemiology, Education, Computer Science, and Advertising. We also employ one full time producer, two research assistants, two part time professional programmers, two part time professional artists and two student programmers.
No revenues have been generated. Staff needs right now are not met by volunteers.
What is the potential demand for your innovation?
Personal empowerment is sought, but not yet through games, via organized in-person and online self-help groups such as weight watchers, alcoholics anonymous and smoking cessation programs. Cancer survivors and physical therapy patients, those with chronic illness and those about to undergo surgery could benefit from attitude tuning. Personal enhancement games could help prepare for a test or presentation, a sporting event or a performance. Calming games might reinforce a sense of well-being.
What are the main barriers to financial sustainability?
Universities are financially sustainable, but design and research initiatives at a university are fueled by faculty grant-writing. Michigan State University’s Office of Intellectual Property is considering commercialization potential of Brain Powered Games™ and would take the lead in establishing third party partnerships for Mindset games.