ER 4 U

ER 4 U

United States
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A cell-phone game to help people (especially non-English-speaking people) prepare for and get the best service from emergency room visits.

About You
Location
Project Street Address
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Your idea
Year work began:

2007

Focus of activity

Service/process

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Project URL (include HTTP://)
Plot your innovation within the mosaic of solutions
Which of these barriers is the primary focus of your work?

Which of the principles is the primary focus of your work?

If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:

Getting sufficient/relevant/timely information to underserved or underinformed parties.

Innovation
What is your signature innovation in one sentence?

A cell-phone game to help people (especially non-English-speaking people) prepare for and get the best service from emergency room visits.

Describe your innovation. What makes your idea unique and different than others doing work in the field?

For many, the ER is their primary health care; yet little prep for ER visits is available. The experience of going to the ER and being caught up hopelessly in the bureaucratic go-around – before, during, and even after contact and (hopefully) care is frightening. Imagine how much more frightening it is for a foreigner, not speaking English, possibly here illegally, trying to get some care. "ER 4 U" is a cell-phone-based game designed to help adults and their children (who are often the ones who help them because of language, but who may be even more unfamiliar than the adults with hospital routine) by preparing them, in their own language for the visit, by simulating and practicing what they might hear and say, and by allowing them to ask questions during their ER visit, by talking to the phone in their language and having the phone translate into English for the hospital worker or doctor. Initially in Spanish, the game will be designed for easy adaption to other languages.

What barriers exist that are creating the problem your innovation is hoping to address/change?

Communication barriers. Language barriers. Bureaucratic barriers.

Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing.

A free, subsidized, widely publicised telephone number that people can call before or during any emergency room visit. Most of the promotion will be in Spanish and other languages.

How do you plan to scale your innovation?

Product extensions: Cell phone games for: Choosing a health plan, Preparing for a doctor's visit, Checking drug interactions. Language extensions: additional languages for particualar communities.

Impact
Provide one sentence describing your impact.

People, especially poor and non-english speaking people, getting better ER health care; ER resources getting more effiently utilized.

What impact has your innovation had to date? Exactly who are the beneficiaries of your innovation?

New idea -- not yet implemented. Potential beneficiaries - poor, non-English speaking people.

How many people have you served directly?

Not yet applicable (new innovation)

How many people have you served indirectly?

Not yet applicable (new innovation)

Please list any other measures reflective of the impact of your innovation

not yet applicable (New innovation)

What are the main barriers to creating your impact?

Convincing people that the service is free, that it helps them, and will not harm them in any way.

Sustainability
How is your initiative financed?

Initially, by philanthropies. Longer term, by health care providers as they recognize the value.

Provide information on your finances and organization: annual budget, annual revenue, number of staff:

Private - will be provided as needed to obtain funding.

What is the potential demand for your innovation?

All people using emergency rooms for primary or emergency care.

What are the main barriers to financial sustainability?

Helath care providers not recognizing the value.

The Story
What is the origin of this innovation? Tell us your story.

At Games2train, we think about what elelments are strategically missing in a situation (in this case health care) and what needs to be done and could practically be accomplished via games. Our expertise is in combining customer needs with game technology on appropriate platforms (in this case the cell phone, which most people we are targeting already have)

Please provide a personal bio. Note this may be used in Changemakers marketing material

Marc Prensky is an internationally acclaimed speaker, writer, consultant, and game designer in education and learning. He is the author of Digital Game-Based Learning (McGraw-Hill, 2001), Don't Bother Me Mom -- I'm Learning (Paragon House 2006), and founder of Games2train (clients include IBM, Pfizer, and the US DoD). He has created over 50 software games for learning, and has been featured in The NY Times, The WS Journal, the BBC, and many US TV stations. He holds degrees from Harvard & Yale

How did you hear about this contest and what is your main incentive to participate? (this is confidential)

Heard about it from Games for Health list. Incentive is doing innovative work inventing games that help people.