What is your signature innovation in one sentence?
A cell-phone game to help people (especially non-English-speaking people) prepare for and get the best service from emergency room visits.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
For many, the ER is their primary health care; yet little prep for ER visits is available. The experience of going to the ER and being caught up hopelessly in the bureaucratic go-around – before, during, and even after contact and (hopefully) care is frightening. Imagine how much more frightening it is for a foreigner, not speaking English, possibly here illegally, trying to get some care. "ER 4 U" is a cell-phone-based game designed to help adults and their children (who are often the ones who help them because of language, but who may be even more unfamiliar than the adults with hospital routine) by preparing them, in their own language for the visit, by simulating and practicing what they might hear and say, and by allowing them to ask questions during their ER visit, by talking to the phone in their language and having the phone translate into English for the hospital worker or doctor. Initially in Spanish, the game will be designed for easy adaption to other languages.
What barriers exist that are creating the problem your innovation is hoping to address/change?
Communication barriers. Language barriers. Bureaucratic barriers.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing.
A free, subsidized, widely publicised telephone number that people can call before or during any emergency room visit. Most of the promotion will be in Spanish and other languages.
How do you plan to scale your innovation?
Product extensions: Cell phone games for: Choosing a health plan, Preparing for a doctor's visit, Checking drug interactions. Language extensions: additional languages for particualar communities.