What is the origin of this innovation? Tell us your story.
Kaiser Permanente is a trailblazer in the national effort to curb childhood obesity. We consider this work a natural outgrowth of our historic commitment to preventive medicine and to improving the health of the communities we serve. Kaiser Permanente’s Healthy Eating/Active Living (HEAL) initiative is transforming communities by supporting broad health education and nutrition programs for kids and their families and partnering with community organizations, schools, employers, public health departments and health care providers. The Amazing Food Detective game is just one of the many innovative ways Kaiser Permanente engages students, parents and educators in the fight against childhood obesity.
The Incredible Adventures of the Amazing Food Detective is based on a character from Kaiser Permanente’s popular Educational Theatre Program (ETP), which has taken health messages directly to schools for 20 years. This program is offered free of charge to eligible schools and community groups and uses live theatre, music, comedy and drama to inspire children, teens and adults to make healthier choices and better decisions about their well-being. In 2006, ETP performances reached students in 1,883 schools; because the Amazing Food Detective is a game that can easily be widely distributed and shared, it will allow us to reach more than twice the number of schools with important information about healthy eating and physical activity.
Please provide a personal bio. Note this may be used in Changemakers marketing material
As a Communications Director, Jeanne Herrera oversees the development and implementation of national communication services for Kaiser Permanente’s Community Benefit programs; working to build visibility and understanding of Kaiser Permanente’s community health initiatives and grantmaking efforts at the state, local, and national level. Jeanne has spearheaded national and regional communications campaigns through brand development, media relations, and internal and website communications.
How did you hear about this contest and what is your main incentive to participate? (this is confidential)
I was approached by Theresa Kanter from the Robert Wood Johnson Foundation at the Games for Health Summit, who strongly encouraged Kaiser Permanente to submit The Incredible Adventures of the Amazing Food Detective for this award. Our main incentive to participate in the competition is to raise awareness about the game and to encourage feedback from the field.