What is your signature innovation in one sentence?
A CDRom called Nutrifun that allows children (and their parents ) to learn about nutrition and healthy lifestyles while having fun.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
NUTRIFUN is a 9-menu CDRom that ouches on all aspects of health and nutrition, culminating in a 'snakes and ladders' type game which utilizes the learnings from all the other menus. Although originally the CDRom was scripted for a general North American 'audience', it gradually evolved into an educational tool focusing on aboriginal traditional foods and culture. The 9-menu structure of the CDRom is actually developped as a prototype that can be adapted to reflect the traditional foods and culture of any society.
The CDRom also has the capacity to calculate a 7-day nutritional recall (basically calculating the concentration in the diet of 33 different nutritional elements and relating the deficiencies in the diet to related nutritional element 'characters' and their role in the body.
What barriers exist that are creating the problem your innovation is hoping to address/change?
In Canada, statistics show that the state of health of aboriginal people is not as good as Canadians in general. Also, there is not widespread positive knowledge about the First Nation people.
Most CDRoms which calculate diets are created for adults (often for people who want to lose weight). If they are made for all age groups, they lack the 'fun' aspect of playing a game, while learning about nutrition, agriculture, and the 'virtues' that make up a holistic approach to life.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing.
A story in the 'Food for Thought' menu of the CDRom based on the Health Canada First Nations Nutrition Manual describes foods that were eaten by the various aboriginal tribes in Canada. These foods, which are still available and consumed, are again found in the 'Food World' menu, as food 'characters', where various aspects are fully explained (their manner of production, food group, composition etc.) The relationship between these foods and their composition is established with the corresponding 'characters' in the nutritional element character menu.
Other menus speak about' spiritual qualities for a healthy life that reflect the 'red path'.
Distribution of the CDRom via the school-net system and advertisemetn in a magazine that reaches the native community acrosss the country would permit the CDRom to reach the aboriginal young people; general distribution in stores that distribute educational CDRoms would allow the tool to reach young Canadians in general.
How do you plan to scale your innovation?
If an original distribution via the schoool-net network was accomplished and diffusion via certain stores in the Montreal, Quebec region reached a young population, follow-up via distributors in Ontario and the other provinces could be possible. Distribution and in other regions of the world requires modification of the nutritional calculation template different food guides and standards apply in these countries.