NUTRIFUN ON THE 'RED' PATH

NUTRIFUN ON THE 'RED' PATH

Lesotho
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A CDRom called Nutrifun that allows children (and their parents ) to learn about nutrition and healthy lifestyles while having fun.

About You
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Your idea
Year work began:

1997

Focus of activity

Product/procedure

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Plot your innovation within the mosaic of solutions
Which of these barriers is the primary focus of your work?

Product Design Orientation

Which of the principles is the primary focus of your work?

Physical Health

If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:

This field has not been completed

Innovation
What is your signature innovation in one sentence?

A CDRom called Nutrifun that allows children (and their parents ) to learn about nutrition and healthy lifestyles while having fun.

Describe your innovation. What makes your idea unique and different than others doing work in the field?

NUTRIFUN is a 9-menu CDRom that ouches on all aspects of health and nutrition, culminating in a 'snakes and ladders' type game which utilizes the learnings from all the other menus. Although originally the CDRom was scripted for a general North American 'audience', it gradually evolved into an educational tool focusing on aboriginal traditional foods and culture. The 9-menu structure of the CDRom is actually developped as a prototype that can be adapted to reflect the traditional foods and culture of any society.
The CDRom also has the capacity to calculate a 7-day nutritional recall (basically calculating the concentration in the diet of 33 different nutritional elements and relating the deficiencies in the diet to related nutritional element 'characters' and their role in the body.

What barriers exist that are creating the problem your innovation is hoping to address/change?

In Canada, statistics show that the state of health of aboriginal people is not as good as Canadians in general. Also, there is not widespread positive knowledge about the First Nation people.
Most CDRoms which calculate diets are created for adults (often for people who want to lose weight). If they are made for all age groups, they lack the 'fun' aspect of playing a game, while learning about nutrition, agriculture, and the 'virtues' that make up a holistic approach to life.

Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing.

A story in the 'Food for Thought' menu of the CDRom based on the Health Canada First Nations Nutrition Manual describes foods that were eaten by the various aboriginal tribes in Canada. These foods, which are still available and consumed, are again found in the 'Food World' menu, as food 'characters', where various aspects are fully explained (their manner of production, food group, composition etc.) The relationship between these foods and their composition is established with the corresponding 'characters' in the nutritional element character menu.
Other menus speak about' spiritual qualities for a healthy life that reflect the 'red path'.
Distribution of the CDRom via the school-net system and advertisemetn in a magazine that reaches the native community acrosss the country would permit the CDRom to reach the aboriginal young people; general distribution in stores that distribute educational CDRoms would allow the tool to reach young Canadians in general.

How do you plan to scale your innovation?

If an original distribution via the schoool-net network was accomplished and diffusion via certain stores in the Montreal, Quebec region reached a young population, follow-up via distributors in Ontario and the other provinces could be possible. Distribution and in other regions of the world requires modification of the nutritional calculation template different food guides and standards apply in these countries.

Impact
Provide one sentence describing your impact.

NUTRIFUN wishes to make young people aware of their nutritional status and means of improving their physical, mental, emotional and spiritual health.

What impact has your innovation had to date? Exactly who are the beneficiaries of your innovation?

Since the script has still to be fully produced as the CDRom, the impact has not yet been felt.

The intended primary beneficiaries are children who have learned to read (about 7 years of age and older). Their parents/guardians are secondary beneficiaries.

How many people have you served directly?

The CDRom script has been presented to various programmers for production costing but has as yet to be created and distributed generally.

How many people have you served indirectly?

In the production of the script, groups of young people have been involved in drqwing images of Nutrifun character and various food/nutrient element characters, along with their stories. Three of my own children have expressed their artistic talent in drawing several scenes and characters for the programme.

Please list any other measures reflective of the impact of your innovation

Consultation with groups of teachers and students at schools in the Ottawa/Gatineau area of Canada as part of a small scale market survey indicated an interest in the project (product) and a reticence to committment to purchase without having seen the finished copy and knowing its exact cost.

What are the main barriers to creating your impact?

Primarily a financial barrier to the first production of the NUTRIFUN CDRom and its distribution has been encountered.
A secondary financial consideration was the need to have a consultant or programmer ensure that the content of the programme correctly reflected the aboriginal culture and way of life.

Sustainability
How is your initiative financed?

The creation of the script and a demonstration disc of the programme was self-financed.
At the time I was living in Quebec, Canada an opportunity to develop the CDRom programme as a small business was presented and not taken up because the idea of developing a business on one CDRom production or the continual creation of technological material had less appeal than working directly in the field with malnourished children and people living with AIDS. Having initiated that work, starting the business in the near future would be possible by applying for a ban loan or succeeding in obtaining a grant for an artistic production.

Provide information on your finances and organization: annual budget, annual revenue, number of staff:

Since financing was not obtained over several years of effort, the initiative was set aside temporarily. As mentionned, the opportunity to develop the programme as a business was not taken up and remains to be put in place.

What is the potential demand for your innovation?

The initial demand in the aboriginal community and in Quebec is reflected by the number of schools connected to school-net across the country plus the potential distribution of about 1000 copies through local schools and about 200 stores which display new productions in the Montreal region. In the other provinces and territories of Canada a similar number of copies sold would yield a distribution of 8000 to 9000 copies. Potential sales in other countries are to be evaluated.

What are the main barriers to financial sustainability?

Focusing all effort on this innovation. Once an original financial input has been obtained and the networking with a sales staff accomplished, a gradual step-by-step expansion followed by adaptation of the CDRom to new environments would ensure the financial sustainability of a company dedicated to distribution and updating of the CDRom innovation as well as new creations.

The Story
What is the origin of this innovation? Tell us your story.

About ten years ago, while I wa searching for a computer programme that would calcualte the nutritional status for participants in a project at a community women's centre, a programmer friend conured up images of 'stick people' with calcium defieiency and other artistic scenes that would inspire people to improve their health status. I associated his imagined 'stick people' with an image from my childhood 'Mr Peanut man a statue in front of the Planters peanut factory in Toronto and realized that children could be influenced to integrate certain images that then become second nature to them, influencing their behaviour. The design started forming in my mind- each of 100 foods would have a character as did each of 33 nutrient elements. Menu 1 became stories about good character which was FOOD FOR THOUGHT. A trip to Disneyland inspired a menu which became the culminating game CLIMBING THE MOUNTAIN TO THE LAND OF HEALTHY LIVING and, a menu which allow the 'player' to calculate his 7-eay nutritional evaluation riding on the AT&T mountain ride. Disneyland also inspired a FOOD COMPOSITION THEATRE section. Menus about character and positive lifestyle influencing health were created. A story in the FOOD FOR THOUGHT menu about traditional foods(aboriginal diet) transformed the whole project to a focus on promoting the health and self-esteem of aboriginal young people and the promotion of the respect of the aboriginal culture to other young people.

Please provide a personal bio. Note this may be used in Changemakers marketing material

see Disruptive Innovations competition (to be modified for this competition)

How did you hear about this contest and what is your main incentive to participate? (this is confidential)

Invitation from Robert Benedict