Pete Armstrong

Pete Armstrong

United States
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Wheelchair game protagonist stimulates empathy for the handicapped.

About You
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Your idea
Year work began:

2006

Focus of activity

Product/procedure

YouTube Upload

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Project URL (include HTTP://)
Plot your innovation within the mosaic of solutions
Which of these barriers is the primary focus of your work?

Insufficient Evidence that Games Improve Health

Which of the principles is the primary focus of your work?

Emotional Health

If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:

-

Innovation
What is your signature innovation in one sentence?

Wheelchair game protagonist stimulates empathy for the handicapped.

Describe your innovation. What makes your idea unique and different than others doing work in the field?

We introduce the wheelchair bound character as powerful, tough, athletic and likable. And we invite you to admire -and emulate - the skill of the wheelchair pro. You will finish the game with a positive attitude.

What barriers exist that are creating the problem your innovation is hoping to address/change?

Our subject matter experts (the Rusk Center for Rehabilitative Medicine) tell us that the greatest impediment the permanently diabled children feel is a lack of respect from their able peers.

Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing.

We have a lovely model for free television promotion and web hosting of this game.
It involves making deals with cable operators for avails which drive viewers to our game
on the cable operators internet service.

How do you plan to scale your innovation?

See above. A great game needs marketing to become popular.
We can get free television ad time (avails) with our win/win scheme.

Impact
Provide one sentence describing your impact.

Greater tolerance has been measured in kids after playing this game.

What impact has your innovation had to date? Exactly who are the beneficiaries of your innovation?

So only 35 test subjects have been exposed to our game. This is because it needs further development before public distribution. Help us get there.

How many people have you served directly?

35

How many people have you served indirectly?

All the handicapped people whom those 35 kids encounter

Please list any other measures reflective of the impact of your innovation

We can reach millions, when the game is completed.

What are the main barriers to creating your impact?

Completion funds.

Sustainability
How is your initiative financed?

24% [ cash ] by Rusk Center for Rehabilitative Medicine (NYU Med Center)
4% [in kind] by Blaze Sports (Disabled Athletes Fund)
56% [ cash ] by IR&D funds
8% [in kind] by University of Virginia
3% [in kind] by Paiadeia School
5% [in kind] by Intel Computer Clubhouse (Boys and Girls Club)

Provide information on your finances and organization: annual budget, annual revenue, number of staff:

Game studio - between $500,000 and $1M per year.
Paid staff of 8

What is the potential demand for your innovation?

Test players love the game. Popularity seems quite likely.

What are the main barriers to financial sustainability?

Intended as Public Service game, requires funding from outside.

The Story
What is the origin of this innovation? Tell us your story.

We were invited to design a game-based solution to the problem of self esteem among young wheelchair-bound kids.

Please provide a personal bio. Note this may be used in Changemakers marketing material

I have been making computer games professionally since 1981. You'd think I would be good at it by now. Career has had ups and downs. The former includes position as Game Studio head at large multinational media corp. Latter includes firing all my staff at said Game Studio and then myself.

How did you hear about this contest and what is your main incentive to participate? (this is confidential)

1 -- Very nice personal invitation by Robert Benedict <rbenedict@ashoka.org>