How is your initiative financed?
RePlay: Finding Zoe was created with one-time project funding over a period of 3 years from the Government of Ontario.
Provide information on your finances and organization: annual budget, annual revenue, number of staff:
METRAC as an organization has an annual operating budget of approximately $520,000 CAN per year. 58% of those funds are given through municipal and provincial grants, 30% is provided by foundations, and 12% is provided by fee-for-service work, fundraising initiatives, and corporate giving. RePlay: Finding Zoe was given a one-time grant of approximately $96,000 CAN. As it is a government-funded initiative, no funds are generated by the game.
METRAC has a compliment of 5 full-time staff, 2-4 part time staff, and a volunteer team of approximately 50 people who work on our Board of Directors and within our programs. We are a small organization with dedicated staff and volunteers and innovative ideas on how to make a difference.
RePlay was developed in partnership between METRAC and the game studio Take Action Games (developers of the award winning Darfur is Dying online game). It was also developed in partnership with our funder and other community based organizations.
What is the potential demand for your innovation?
RePlay is a powerful tool that reaches out to youth, teachers, parents, and youth workers. Its accompanying tools make it an excellent resource for those who work with youth, and the game itself is highly accessible by players directly. Games can speak of sobering real world issues and afford ways to be responsibly engaged in participatory digital culture. RePlay was designed to connect with the needs and diverse identities of young people. As such, its potential demand is high.
What are the main barriers to financial sustainability?
While the game and its materials are already developed and available online, ongoing improvements are difficult to make as it was funded with a one-time grant. Other grants and additional funding must then be sought to build upon RePlay and to promote it further to diverse communities and players. METRAC is a small, under-resourced agency, which makes it difficult to engage in any initiative without the support of a generous funder.