How is your initiative financed?
The initiative was completely self-financed by Indiagames which bore the entire cost for the development, publishing, distribution, marketing and PR expenses for the application.
Provide information on your finances and organization: annual budget, annual revenue, number of staff:
Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile.. Indiagames’ products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries. In India, the Company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at http://www.indiagames.com. Indiagames has over 200 employees and offices in Mumbai, London, Los Angeles & Beijing. Internationally the company publishes mobile titles via its IG FUN brand.
Key investors include TOM Online Inc. (NASDAQ: TOMO; HK GEM stock code: 8282), Adobe Inc., and Cisco Systems Inc.
The entire development team is based in Mumbai, India. Indiagames has complete in house development and publishing capabilities
What is the potential demand for your innovation?
The potential demand could be anyone with a GPRS activated mobile phone and interested in leading a healthy and balanced lifestyle. The nature of the application makes it attractive to perhaps the widest possible audience, since leading a healthy and balanced life is a prerogative for everyone.
What are the main barriers to financial sustainability?
The initiative has been entirely self-funded. The cost of taking the innovation to new markets can be prohibitively high and one of the key barriers