What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries?
We can estimate the impact of Capitaine Abdelmajid through the impact of the AATAA's 2005 film, Addabache Djay Wara. The previous film, although filmed and produced with extremely amateur equipment and with virtually no budget, was placed several times on TeleTchad throughout 2006 and 2007 and was (fortunately and unfortunately) pirated in Nigeria and distributed across the region. Although the pirating of Capitaine Abdelmajid is not a desired means of distribution, we anticipate that the film will reach a much larger and more international audience than its predecessor, as the topics of football and substance abuse are pertinent to the whole world. Additionally, the production of Capitaine Abdelmajid benefitted from a grant of $500 from Emory University, a new camera set-up that shot in 3CCD and 16x9 Widescreen, and the participation of around 100 volunteer actors and film crew, up from 30 volunteers for Addabache Djay Wara.
How many people have you served directly?
Our group of volunteer actors and film crew can be estimated at 150 throughout the three years of experience we have making films in Ati. It is safe to say that each of these people has had at the very least a glimpse into the art of film-making and its power to affect others. We hope that each one has also been inspired to develop his or her artistic and technical talents beyond the production of our films. In all seriousness, how awesome is it, as a citizen of a small, rural community in Chad, to be able to say for the rest of your life that you were in a mass-distributed movie that brought about positive change in society! Lastly, our first film, in 2004, was a drama dealing with a Chadian's reluctance to acknowledge the existence of HIV/AIDS. Although it was only aired in Ati, I honestly think this film educated many about the pandemic and also made HIV/AIDS testing more culturally accepted.
How many people have you served indirectly?
Addabache Djay Wara has been shown in movie "cinemas" (often consisting of a privately owned projector or TV/DVD player set-up) in cities across Chad and has been aired multiple times on Chad's national television network, TeleTchad. People across Chad have seen copies of the film--we have also received calls from people in places like Canada, Saudi Arabia, and Angola from Chadian expatriates who have watched the film in their homes. Thus, there is no way to estimate exactly how many people have been served indirectly, and we intend Capitaine Abdelmajid to serve an even larger, global audience, in light of its globally pertinent theme as well as subtitles in multiple foreign languages (the original audio is in Chadian Arabic).