How is your initiative financed (or how do you expect your initiative will be financed)?
Our initiative originated in the UK where The King's Foundation generates income from activity camps for children during the school holidays. Income generated from the UK has allowed us to establish ourselves in Botswana. In order to expand our work throughout Botswana and hopefully other Southern African countries, fee based holiday camps were undertaken in Botswana for children from affluent families.
Reoccurring costs like sports equipment, t-shirts for volunteers, local coordinator salaries and petrol for transportation will hopefully all be covered in the near future by our income generation projects. The less dependent we are on outside financial assistance the better for our longevity and sustainability.
If known, provide information on your finances and organization.
This next year we hope to establish a more formal financial structure.
The rough budget that is drawn up and given to potential financial sponsors totals approximately $20,000. This includes sports equipment, leadership training workshops, t-shirts for staff and children and other misc. resources. It does not include petrol for transport or our local coordinator salaries.
Approximately $8,000US generated from holiday programs. This will increase as we cut operational costs for camps and our reputation for offering quality programs for children grows.
We currently employ three full-time local coordinators that receive 1500 pula ($250US) per month. There are approximately 50 regular volunteer coaches that presently receive nothing except a few t-shirts per year for a uniform.
We have started receiving equipment donations from local Rotary Clubs and government agencies. This has been relatively minimal up to now. Hopefully local support will continue to increase.
What is the potential demand for your innovation?
The demand for our innovation is huge. We are meeting the needs of children in Botswana, creating a market for paid sports programs, developing individual sports, assisting in the fight against HIV/AIDS, providing employment for local sports coaches and training future leaders.
Our income generating projects will grow as working parents need activities to occupy their children during school holidays. We meet this need extremely well.
What are the main barriers to financial sustainability?
The main barrier for financial sustainability is that the Botswana market may not be large enough to sustain our ambitious plans for the country. We presently conduct regular children's sports programs in two main cities but there are many children in rural villages that would benefit from our initiatives. Branching out requires more money. The South Africa market may be the answer to this challenge.