HE/DE la guía a la ciudad amueblada: the guide to the furnished city
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Team
Luta Valentina
Morciano
, Madrid
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Once implemented and developed, the main spread strategies moving forward is to properly advertize HE/DE among the potencial users an make new customers.
The guide is going to be advertized mainly through Social Networks, guerrilla marketing and word of mouth.
Once found, the funds will be used to develope and implement the HE/DE system. Design, users interactions, and every aspects of the guide have been carefully defined, although everything will definitely need to be revised and corrected by a team of professional, including an expert in Interaction Design and User Experience Design (UX).
I am open to any kind of partnership offers.
Create an environment where people give feedback freely.
HE/DE a is user-generated content mobile social media who relies on the active participation of the members of its community to create highly interactive platforms through which the community can share and discuss hechos, desechos, and the most creative furniture renovations.
Feedbacks from people are essential for the success of this project. In fact, information regarding abandoned furniture in the street, cultural center involved in creative recovery of furniture collected from the streets, and tutorials showing how to restore furniture, is loaded on-site directly by users.
English, Spanish.
HE/DE’s mission is to help users find furniture products through geo-located information. These products are either not available on the market in the way HE/DE’s customers want them, or are too expensive or not environmentally friendly enough if obtained from retail stores.
HE/DE will be on market in the form of a dedicated website and mobile app, providing users with “cool” yet cutting-edge technologies permitting the geo-localization of abandoned furniture and DIY events/workshops, as well as the possibility for them to operate a small business by selling refurbished furniture.
A recessionary economy would not have a major negative effect on the cash flow. Even during a recession, Spanish people generate “trash” that, if not collected, must be removed to a landfill, so HE/DE will have the best products available for the most discriminatory yet conscientious consumer in Spain. This is a recession-proof and environmentally friendly business that flourishes in good and bad times. Also, users are aware that using the app can help preserve the earth's resources, and public sentiment is strongly in favour of reused furniture or products that are made of recycled/re-used materials.
Creating broader awareness of issue/movement building
Website, Other.
Mobile app
HE/DE counts on the active participation of all members of its community, offering them three different yet related experiences with furniture:
- HE/DE invites users to share geo-located information about abandoned furniture they find on the streets into the DESECHOS section. This way, Spanish landfills will be less full of wastes and all re-usable material will be collected by local population;
- HE/DE invites users to share the location of DIY related events, shops, cultural centers involved in creative recovery of furniture collected from the streets, and workshops that will help them develop their DIY-creativity into the HECHOS section;
- HE/DE invites users to share a tutorial for each DESECHO they collected from the streets of Spanish cities thanks to the guide, explaining how they creatively and successfully restored these pieces of furniture and selling them to other users (optional) into the TRANSFORMACIÓN CREATIVA section.
Secured protection on information
Other
Collecting and selling abandoned furniture
Incentives (monetary or other) targeting specific groups
They understand that feedback is necessary
Reports on collected information
Other
On a website and mobiel app
It is a small example, but thanks to the Internet big companies have to take more into consideration the opinion of their customers. Before internet, complains about defective products, immoral business decisions or not environmentally friendly policies were more difficult to discover. Now, people just have to post complaints on companies' facebook pages or start an online petition.
A key factor for the success of HE/DE is its promotion, based mainly on making the right information available to the right target user using word of mouth and feedbacks from people to people, emphasizing the fact that HE/DE is a social innovation device that is also fun. However, at an early stage word of mouth is not enough, and to increase the impact of HE/DE's feedback loop I will have to promote it using classic advertising too (on magazines and blogs, for example). Advertising it is not cheap, but it is a necessary evil.
Lack of incentives for people to provide feedback
No, but I can see myself using it as a resource