Thinking about your feedback loop; what information are you trying to get from whom, to whom, and to bring about what change?
HE/DE’s mission is to help users find furniture products through geo-located information. These products are either not available on the market in the way HE/DE’s customers want them, or are too expensive or not environmentally friendly enough if obtained from retail stores.
HE/DE will be on market in the form of a dedicated website and mobile app, providing users with “cool” yet cutting-edge technologies permitting the geo-localization of abandoned furniture and DIY events/workshops, as well as the possibility for them to operate a small business by selling refurbished furniture.
A recessionary economy would not have a major negative effect on the cash flow. Even during a recession, Spanish people generate “trash” that, if not collected, must be removed to a landfill, so HE/DE will have the best products available for the most discriminatory yet conscientious consumer in Spain. This is a recession-proof and environmentally friendly business that flourishes in good and bad times. Also, users are aware that using the app can help preserve the earth's resources, and public sentiment is strongly in favour of reused furniture or products that are made of recycled/re-used materials.
Could you briefly describe the way you collect the feedback?
HE/DE counts on the active participation of all members of its community, offering them three different yet related experiences with furniture:
- HE/DE invites users to share geo-located information about abandoned furniture they find on the streets into the DESECHOS section. This way, Spanish landfills will be less full of wastes and all re-usable material will be collected by local population;
- HE/DE invites users to share the location of DIY related events, shops, cultural centers involved in creative recovery of furniture collected from the streets, and workshops that will help them develop their DIY-creativity into the HECHOS section;
- HE/DE invites users to share a tutorial for each DESECHO they collected from the streets of Spanish cities thanks to the guide, explaining how they creatively and successfully restored these pieces of furniture and selling them to other users (optional) into the TRANSFORMACIÓN CREATIVA section.
If other, please specify
Collecting and selling abandoned furniture
If other, please specify
On a website and mobiel app
Give two concrete examples of how feedback loops have brought a program or policy more in line with citizens’ desires.
It is a small example, but thanks to the Internet big companies have to take more into consideration the opinion of their customers. Before internet, complains about defective products, immoral business decisions or not environmentally friendly policies were more difficult to discover. Now, people just have to post complaints on companies' facebook pages or start an online petition.
If there was one thing you could change to increase the impact of your feedback loop, what would it be?
A key factor for the success of HE/DE is its promotion, based mainly on making the right information available to the right target user using word of mouth and feedbacks from people to people, emphasizing the fact that HE/DE is a social innovation device that is also fun. However, at an early stage word of mouth is not enough, and to increase the impact of HE/DE's feedback loop I will have to promote it using classic advertising too (on magazines and blogs, for example). Advertising it is not cheap, but it is a necessary evil.
What is the one thing you would most like to see changed to improve the competition process?
What are you doing to make sure that feedback providers know that they are empowered by the information they can give and that they know exactly what the information they are providing?