What would it take to launch or spread your idea?
In terms or replicability, we believe this initiative can be easily done in indigenous communities organized by a local music or art professor. Many travelers nowadays are looking for deep experiences with local people when they travel, and music and art provides a very intimate possibility for that. This initiative also promotes education on the local communities.
In terms of promotion, we require partnerships with other companies or NGO around the world to help us promote this experience. More marketing through the internet and press releases at important magazines. Having the story told at Conde Nast would be an outstanding help.
In our business plan, we require around US $60,000 to make this idea happen. That covers the development of an exceptional website for this product alone, salaries for staff and music professors to the communities for a period of 1 year and marketing in trade shows. In a long term, the project is economically sustainable with the fees that travelers pay. It’s also culturally sustainable as the Mayan community will be educated maintaining destinations stewardship and the opportunity to learn from other cultures as well.