Describe yourself as a social innovator.
whl.travel has pushed into regions where travel is one of the few options left to effect social change (e.g Aceh Indonesia, Bosnia, Albania, Timor Leste, Solomon Islands, Nepal), and where other models for market access for local communities do not work. Connecting the last mile is tough in these places due to poverty, poor infrastructure, poor local skills, etc. and whl.travel has persisted to come up with a model which provides access for all. It will take many years in many of these markets for travel to play the positive role it could and whl.travel has been willing to stick with the local communities. We have small village accommodation providers in the Solomon Islands for example who are on the outer islands and are only contactable by HF radio. In such cases what looks like an instant booking for a traveler is in fact very complex on the back-end (our digital to bicycle interface)