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3Dme: 3D mobile education

Sofia and 69 other Bulgarian municipalities, Bulgaria
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

3D me is an innovative mobile education center – a bus with state of the art 3D video and audio equipment and Audience Response System, that provides highly effective training to school kids, company employees and public servants.
In its first stage - 3D Ecobus, the training is in the field of recycling, environmental protection and sustainable development.

About Project

Problem: What problem is this project trying to address?

3Dme addresses through effective education and training major social problems like sustainable development, obesity, lack of basic financial knowledge, natural disasters safety rules, etc. In its first stage - 3D Ecobus, the focus is on recycling: according to Eurostat in 2011 Bulgaria recovers only 6% of its waste. The rest goes to landfills. In Germany, for example, only 1% is thrown away and 99% recovered. According to data from a nationally representative surveys done by GfK, the main reasons for the Bulgarian households not to collect their waste separately are lack of information, distrust in the process of transportation and separation as well as simple indifference.

Solution: What is the proposed solution? Please be specific!

Create cognitive, attitudinal and behavioral change. In the 3D Ecobus stage this is -Increase the understanding of separate waste collection and the benefits for society and the environment. -Increase public trust by creating positive attitude and emotional bond with this concept. -Create stable habits for separate waste collection among specific target groups. We selected primary school kids as main target because they are: -grown enough to comprehend the concept and still lack firm habits so no correction of negative habits is needed; -easy to reach through the centralized educational system; -capable of strong influence over their parents’ behavior. We also focused on state and municipal representatives and company employees.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

To effectively promote change, in the first stage of the project – 3D Ecobus, we created the universal mobile educational center – a bus with 50 seats, entirely branded and equipped with state of the art 3D video and audio systems, as well as Audience Response System (ARS). A special educational package was developed by experts in the field – short lectures, 3D film for kids, 2D film for the general public and a number of ARS-based quizzes for evaluation of the entire process. The bus goes around the country to schools and offices where trainings are held. A website to continue the education process on-line was created.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The next stages of the 3Dme project are build upon the experience gathered and incorporate the philosophy and major principals of 3DEcoubus: 1.Technological, workplace and social innovation 2.Collaborative model for effective change, involving private companies, NGOs, central and local government institutions, international organizations and media. 3.Addressing social exclusion issues by providing high-quality education to any kind of minority anywhere. 4. High efficiency – impactful educational content delivered to a big number of trainees through centralized school and company structuresand 5. Measurability. Educational packages in such problematic fields like healthy nutrition, finance and earthquake safety rules are developed. Our immediate plans include Bulgaria and the Balkan region. The concept can be effectively applied anywhere and in any field and that is the beauty of it.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The problems we address and in particular the separate waste collection, environmental protection and sustainability public awareness in the 3D Ecobus stage, are being addressed in many ways by any kind of organizations. However, our approach is unique on a global scale. There are vehicles used for education, 3D visualization and ARS-based products too. The proper mix of them, combined with securing the widest possible support in the private and public sector has proven to be an effective instrument of change, that could not be found anywhere.


There are three teams involved: 1. Content creation - Education experts (outsourced) - Creative Director, Art Director, Designers - Film shooting crew (outsourced) 2. Delievery - Trainers - Logistical support - Technical support - Driver and vehicle support (outsourced) 3. Management and R&D This structure covers the entire operation. In all three teams there is a top company manager direct involvement. As the program grows, teams will grow in quantity. Local teams will be employed with international growth.