African Youth Union

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African Youth Union: AYU Green Campaign

Nelspruit, South AfricaPretoria, South Africa
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The AYU Green Campaign exposes young people to green jobs that are sustainable and have less negative impact on our environment. The project equips young people with knowledge and skills of creating jobs through trainings and workshops.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if everyone knew we can create jobs out of garbage?
About Project

Problem: What problem is this project trying to address?

Climate change has put everything at stake. Food security and the economy are under threat yet few people know about it. There is hardly any knowledge and information shared at the grassroots about climate change. Youth are among the groups of people most vulnerable to climate change.

Solution: What is the proposed solution? Please be specific!

Raising awareness about climate change is a necessity, young people ought to know how they can sustainably live, use and interact with the environment. This generation requires all young people to be climate change literates so that they understand the influence they have on climate change and the influence climate change has on them. Young people need to know they can become green-entrepreneurs and can turn garbage into wealth. It is therefore imperative that we invest in renewable energy, promote solar and wind power. Recycling and up-cycling will greatly increase access to green and sustainable jobs.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Change in mindset and attitude One of the most effective way of addressing a problem is by helping the society to fully understand it. We impart knowledge and skills among the youth which helps them to consider other alternatives that most people do not even think of. We do this through indoor and field trainings where we demonstrate the possibility of making the impossible possible.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We inspire action Thousands of youth have been trained and they are now changing their communities. Fruit and vegetable gardens have been started, tree planting and recycling of waste. The project is having both social and economic impacts. In African Youth Union (AYU) we believe that knowledge is power and it is the first capital in this twenty first century that can be shared and carried on to the next generations.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The project has a potential of expanding to other African countries. Plans are already there to replicate it in Kenya and Uganda before the end of this year. Next year it will be extended to countries like Gambia, Ethiopia, Botswana and Tanzania. The project will influence national and regional youth policies and also climate change policies. It has already influenced policy reform in Mpumalanga. We build and strengthen the grassroots. Our bottom-up approach makes it easy for us to gain local support and develop the project.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Some of the project's activities are agricultural activities which will eventually yield revenue that can sustain the project beyond donor funding. The project was also adopted by African Youth Union which will support it all through. We also plan to invest in other ventures to generate revenue that can boost the project.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

So far there are few actors in the area where we operate. Our project is unique in away that the idea is original, others employ up-bottom approach whilst we employ the bottom-up approach. Other proprietors own the project whilst we let the community own our project.
About You
About You
First Name


Last Name


About Your Project
Organization Name
How long has your organization been operating?

Organization Country

South Africa, GT, Pretoria

Country where this project is creating social impact

South Africa, MP, Nelspruit

What awards or honors has the project received?
Funding: How is your project financial supported?

Individuals, NGOs.

Awards: What awards or honors has your solution received, if any?
Tell us about your partnerships
Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?
How does your idea help young people create bright futures and improve opportunities for meaningful and long-term careers?
Target Age Group(s): What age group(s) do(es) your solution target through it's programming?

Intervention Focus: Identify which of the following best explain key parts of your solution

Do you have separate programs or initiatives that target the following types of populations?

Impact - Reach: How many people did your project directly engage in programmatic activities in the last year?

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Number of People Directly Employed by Your Organization

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Number of Volunteers

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Does your project utilize any of the innovative design principles below? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.

Is your project targeted at solving any of the following key barriers? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.