Art Kenya

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Art Kenya: We are Kenyan Art. We Love Kenyan Art! Revealing Kenyan Art to the world.

Nairobi City, KenyaNairobi City, Kenya
Year Founded:
2014
Organization type: 
for profit
Project Stage:
Idea
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A (majorly) online based distributor and marketer of Fine and Visual Art; connecting Kenyan artists and collectors to Artists, Consumers and Collectors in Kenya, Africa the world. From Paintings, Sculptures, Photography, Drawings; to Prints and New media Art. We are Kenyan art! We Love Kenyan Art!

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if, you could experience the full nature and breath of the beautiful Kenyan Arts scene, have your breath taken away without leaving your co
About Project

Problem: What problem is this project trying to address?

As a Kenyan Artist and consumer of Fine Art, it is incredibly difficult to get regular and limitless access to Kenyan Art, whether for purchase, sale and/or consumption. There is no single virtual or physical location where all Kenyan Artists can comfortable converge, discuss, share, market and sell their art.

Solution: What is the proposed solution? Please be specific!

An Art Marketing company, based in Nairobi, Kenya to market and sell Kenyan Art to its citizens and global consumers. Art Kenya, through the website www.art.co.ke , will be the first fully dedicated Fine Art online site and market place for Kenyan Art. Art Kenya will also have a fully open physical Art space for Artists to converge, discuss, share, market and sell their art. Art Kenya will actively assist Artists to market, sell and deliver their Art to consumers in Kenya, East Africa, Africa and around the world.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Mark is an artist, based in Marsabit, Kenya. The town is a secluded mountain range. He sells his fine art alongside craftsmen to tourists at a quarter of the price he expected to make. He is considered the best artist in Marsabit but He is frustrated day in day out, and is seriously considering quitting Art. He speaks to a visiting photographer from Nairobi who advises him to log onto Fine Art Kenya. He does and it changes his life. His Art is exposed to a wider audience. He is able to sell online to consumers in Nairobi, Eldoret and London. Framing, marketing and Deliveries are handled by Fine Art Kenya. He moves from his hut into a studio. He is invited for a residency program in Berlin for 2 years. His life has never been brighter.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

100 Artists featured on Art Kenya's website in year 1. Indirect employment. 500 Pieces of Fine art to have been sold within first 12 months of operation. 7. Directly employed by Art Kenya in administration and semi administration roles, in the first year. 50 Artists directly employed in year 1 (commissioning of artwork) 1500 Artists featured on Art Kenya's website in year 25 Indirect employment. 5000 Units of Art sold by Art Kenya within year 5. 70 Directly employed by Art Kenya in the year 2. Administration roles. 700 Artists directly employed in year 2 (commissioning of artwork) There are approx 1700 artists working in Kenya with 100 upcoming artists joining the arts every year. Art Kenya is poised to create regular income, professional opportunities and career growth to over 50% of all Kenyan artists within the first three years of operation.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We project to quickly change the way Kenyans, Africans and the world views and consumes Kenyan, African and Art in general. Art Kenya will impact the way Art is consumed by innovating and pioneering new ways Art is created, stored, sold, delivered and generally consumed. Art Kenya will grow into a regional Art company that provides local solutions to local and international problems. We will move into the markets of Uganda, Tanzania, Rwanda, South Sudan, Ethiopia, somalia and Eritrea to further the expand the consumer reach and availability of East African Art in 5 years.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Art Kenya will not charge artists upfront in order to feature their Art on the site but we will take a percentage of the total price of the art work once sold. Art Kenya is just approaching its seed phase with meetings with investors and organisations scheduled from August till the end of 2014. Art Kenya will sell large amounts per week, and is looking to expand into other forms of Art like performance and music to safeguard its bottom line.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is currently no other company or organisation that is actively giving a platform to all Kenyan Artists to showcase and sell their art. All other organisations are more interested in Personal profits, gratification and keeping their overheads low. Galleries and other Art based companies are very restrictive, offering and selling minimal amounts of Art to clients. Their online capability and excursion is very minimal, with majority having 10 to 50 pieces available for sale. They also have minuscule marketing and exposure budgets, which reduces the sell ability of their Art.
Team

Founding Story

The Aha! moment for Art Kenya came one year ago when I tried to buy a piece of Art work from a close friend as a gift. I bought it at the price of roughly50 Pounds .It was revealed to me that the Piece was worth 10 times more but the artist was unable to find a market for it. Using a back ground in sales and marketing and a passion for the internet, I was able to create a solid and probable business proposition.

Team

N/A
About You
Organization:
Art Kenya
About You
First Name

Dean

Last Name

Gichukie

About Your Project
Organization Name

Art Kenya

How long has your organization been operating?

Project
Organization Country

Kenya, NA, Nairobi City

Country where this project is creating social impact

Kenya, NA, Nairobi City

What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Individuals.

Supplemental
Awards: What awards or honors has your solution received, if any?

None, yet.

Tell us about your partnerships

Art Kenya and I have been incubated for the last four months. through PAWA254 has been helpful in providing a conducive environment where i can productively work on Art Kenya, for free. This has been extremely advantageous in that I have been able to concentrate on readying Art Kenya for the Kenyan Art's landscape. I have completed a concrete 40 page business plan that has been helpful in determining the way forward for Art Kenya.

Challenges: What challenges might hinder the success of your project and how do you plan to overcome them?

Currently, the most dominant challenge facing Art Kenya is securing start up and
seed funding. There are a myriad of organisations willing to fund later
stages of Art Kenya's growth but not the start up phase.

The solution to this is that I have majorly funded the seed stage of Art
Kenya from personal funding, friends and family. This has been very
helpful in that I've been able to concentrate on growing Art Kenya and
not concentrate too much on pitching and meeting with investors. I feel that I am now ready to look for and sufficiently attract and manage larger amounts of funding.

How does your idea help young people create bright futures and improve opportunities for meaningful and long-term careers?

Art Kenya will formalize the Art industry by streamlining the purchase process of art, creating new opportunities in the marketplace for both established and upcoming artists.

Art Kenya will use an online marketplace to connect artists to a worldwide consumer base.

Art Kenya will sponsor and manage Art fairs, Art exhibitions and auctions to effectively market and sell Kenyan art while providing direct employment and opportunities to Artists.

Target Age Group(s): What age group(s) do(es) your solution target through it's programming?

18-35.

Intervention Focus: Identify which of the following best explain key parts of your solution

Job Creation, Education - Extracurricular, Training/Skill Development, Online Learning, New industries, Products or Services, Rural Economies.

Do you have separate programs or initiatives that target the following types of populations?

Marginalized/Minority, Girls/Women, Disabled (physical/mental).

Impact - Reach: How many people did your project directly engage in programmatic activities in the last year?

Not Applicable - yet! (we are at the idea stage or start-up)

Number of People Directly Employed by Your Organization

Fewer than 10

Number of Volunteers

Fewer than 10

Does your project utilize any of the innovative design principles below? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.

Redefine "Work: create flexible income generation opportunities or formalize jobs that have been historically considered informal or insecure

Is your project targeted at solving any of the following key barriers? Select a theme below that most applies to your work. If none of them do, no problem, you can skip this question.

Lack of youth empowerment