Best Wishes Supply Chain

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Best Wishes Supply Chain: Project includes NGO and community developed products into business supply chains.

Vilnius, LithuanieVilnius
Project Stage:
Start-Up
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

There exists a huge demand for social value in products and services according to many consumer research studies. A unique approach for traditional business supply chains is desperately needed. The gap between consumer and business needs could be reduced by introducing NGO and local community homemade products and services directly to business supply chains. The resulting profit will be reinvested back into the community or for NGO causes.

About Project

Problem: What problem is this project trying to address?

This project aims to solve the problem of the non-existing partnership between businesses and NGOs in the marketplace. Costumers demand products with social value but there currently are no outlets for these goods or services to be mass distributed in Lithuania. NGOs and communities currently do not fully understand how to approach the dynamic business sector or how to best introduce their products and services to the market. Many businesses are not open to introducing new product lines or do not include a corporate social responsibility approach in their sales strategy.

Solution: What is the proposed solution? Please be specific!

Our project aims to work with both NGOs and businesses by adding NGO and local community developed products and services into business supply chain. We will select a few NGO and local communities and develop their products for sale to the public. We plan to begin our project by partnering with one of the well-known bookstore in Vilnius. The initial products planned for sale include pastries, teas, and products handmade by families with disabled children. Simultaneously we will run a communication campaign via magazine and newspaper articles, social networking, and television and radio interviews to introduce this project to Lithuanian population. We plan for this to be a model for bigger business supply chains including supermarkets,
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our solution creates a triple win for society, business and NGOs. Imagine bookstores including community made products for sale. Picture a stressful person entering a retail bookstore and noticing among all the books a relaxing tea collection with the recognizable Eco label. He loves reading and reads about the story on the tea pack about how this tea was made deep in the woods by a community of monks. He is intrigued and buys the tea to see how great this product is and to feel a sense of social responsibility. The bookstore generates profit and the community receives more orders, generating more money for healing drug addicted people and creating a positive change in society.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We expect NGOs to evolve with social businesses to fund their activities and create social change needed in the society as well as develop sustainability and consistency for their activities. This pilot model on a smaller scale could be replicated to big retail stores including products and services from NGOs and communities into their supply chain. As certain businesses profit off of social responsibility, it will encourage other businesses to follow the same model. As local communities and NGOs benefit from being part of the business supply chain, other groups will want to get involved to benefit their causes. Lastly, we expect social responsibility in the general population to increase as people to talk about helping out local communities and NGOs by buying their products. We hope our model will also prove to be the footprint used in other post-Soviet countries.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There currently is one online catalog for NGO products and services in Lithuania. Their aim is to represent NGOs and they are not addressing business needs or trying to develop new or innovative products. We are bringing businesses and social organizations together because we believe they should work together since everyone wins.
Team

Team

"Best Wishes" was founded by three partners with great experience in the NGO, business and academic fields. We also involve volunteers and mentors in our work. Jurgita Ribinskaitė-Glatzer, head of international drug prevention organization "Mentor Lithuania" has more than 16 years of experience in the NGO sector, including 7 years of experience working for different EU programmes, expert in fundraising, NGO management, and NGO-businesses cooperation. Andželika Rusteikienė, communication and project manager of business association "Investors' Forum", business owner, and member of WEF Global Shapers initiative has extensive experience working with international business, PPP management, and entrepreneurship knowledge. Renata Matkevičiene. Vice-dean and lecturer at Vilnius University is an expert in corporate communications and corporate social responsibility.
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