Best Wishes Supply Chain

Best Wishes Supply Chain: Project includes NGO and community developed products into business supply chains.

Vilnius, LituaniaVilnius
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

There exists a huge demand for social value in products and services according to many consumer research studies. A unique approach for traditional business supply chains is desperately needed. The gap between consumer and business needs could be reduced by introducing NGO and local community homemade products and services directly to business supply chains. The resulting profit will be reinvested back into the community or for NGO causes.

About Project

Problem: What problem is this project trying to address?

This project aims to solve the problem of the non-existing partnership between businesses and NGOs in the marketplace. Costumers demand products with social value but there currently are no outlets for these goods or services to be mass distributed in Lithuania. NGOs and communities currently do not fully understand how to approach the dynamic business sector or how to best introduce their products and services to the market. Many businesses are not open to introducing new product lines or do not include a corporate social responsibility approach in their sales strategy.

Solution: What is the proposed solution? Please be specific!

Our project aims to work with both NGOs and businesses by adding NGO and local community developed products and services into business supply chain. We will select a few NGO and local communities and develop their products for sale to the public. We plan to begin our project by partnering with one of the well-known bookstore in Vilnius. The initial products planned for sale include pastries, teas, and products handmade by families with disabled children. Simultaneously we will run a communication campaign via magazine and newspaper articles, social networking, and television and radio interviews to introduce this project to Lithuanian population. We plan for this to be a model for bigger business supply chains including supermarkets,
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our solution creates a triple win for society, business and NGOs. Imagine bookstores including community made products for sale. Picture a stressful person entering a retail bookstore and noticing among all the books a relaxing tea collection with the recognizable Eco label. He loves reading and reads about the story on the tea pack about how this tea was made deep in the woods by a community of monks. He is intrigued and buys the tea to see how great this product is and to feel a sense of social responsibility. The bookstore generates profit and the community receives more orders, generating more money for healing drug addicted people and creating a positive change in society.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We expect NGOs to evolve with social businesses to fund their activities and create social change needed in the society as well as develop sustainability and consistency for their activities. This pilot model on a smaller scale could be replicated to big retail stores including products and services from NGOs and communities into their supply chain. As certain businesses profit off of social responsibility, it will encourage other businesses to follow the same model. As local communities and NGOs benefit from being part of the business supply chain, other groups will want to get involved to benefit their causes. Lastly, we expect social responsibility in the general population to increase as people to talk about helping out local communities and NGOs by buying their products. We hope our model will also prove to be the footprint used in other post-Soviet countries.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There currently is one online catalog for NGO products and services in Lithuania. Their aim is to represent NGOs and they are not addressing business needs or trying to develop new or innovative products. We are bringing businesses and social organizations together because we believe they should work together since everyone wins.


"Best Wishes" was founded by three partners with great experience in the NGO, business and academic fields. We also involve volunteers and mentors in our work. Jurgita Ribinskaitė-Glatzer, head of international drug prevention organization "Mentor Lithuania" has more than 16 years of experience in the NGO sector, including 7 years of experience working for different EU programmes, expert in fundraising, NGO management, and NGO-businesses cooperation. Andželika Rusteikienė, communication and project manager of business association "Investors' Forum", business owner, and member of WEF Global Shapers initiative has extensive experience working with international business, PPP management, and entrepreneurship knowledge. Renata Matkevičiene. Vice-dean and lecturer at Vilnius University is an expert in corporate communications and corporate social responsibility.
About the Lead Co-Creation Partners
HAU Knygos, LTD
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Type of organization (e.g. NGO, association, not-for-profit, foundation, social enterprise)


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Organization Name

HAU Knygos, LTD

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Basic Info
Project Starting Year


Primary European Country where this Project is creating social impact

, VI, Vilnius

Additional European countries where this Project is creating social impact
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Inclusive supply chains: Entries in this category implement efficient, sustainable and inclusive supply chains.

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Project Summary
Co-Creation Model: Tell us about your main strategic partners and how the partnership truly create value. For each Partner please include its type (business/social/public), its name, a short description, its key motivation to participate in the co-creation project, and the key contributions it is making in the co-creation project. Please follow the format displayed below:

-MintVinetu, bookstore
-Short description sentence: MintVinetu an independent bookstore, café and Internet hangout place in the heart of Vilnius' old town where good people meet.
-Key motivation: to get new targets and refresh business model, be first in market
-Key Contributions: creating shared value for the customers, including the NGO products to supply chain and for sails in the bookstore

-VšĮ Visų Šventųjų šeimos paramos centras/Vilnius All Saints family support center
-Social partner
- Short description sentence: Vilnius All Saints family support center provides help so socially neglected families. Center activities includes days care center for children and youth, Big Brother program for youngsters and young mothers, group and individual supervisions for families.
Key motivation: Vilnius All Saints family support center want to develop social business model in organization. They already started culinary project, but need places to sell their great pastries.
-Key Contributions: Vilnius All Saints family support center will develop their products and business model together with applicant organization and will contribute to communication campaign.

-Social enterprise "Algojimo paslaugos"
-Social partner
-Short description sentence: "Algojimo paslaugos" is one of the first classical social enterprises in Lithuania. Organization employs families who has children with disabilities and hardly can participate in labour market.
-Key motivation: get new clients and publicity.
-Key contributions: "Algojimo paslaugos" will develop their products and business model together with applicant organization and will contribute to communication campaign.

Vilkyškiai village community
-Social partner
-Short description sentence: Vilkyškiai village community is organization that aim to involve its members into social and environmental activities and save heritage of the very unique region through producing organic teas, honey and dried berries.
-Key motivation: Community is developing social enterprise which will help local unemployed youth to get jobs and to understand precious ecological system of the region. They need to start sales and get publicity.
-Key contributions: Vilkyškiai community will develop their products and business model together with applicant organization and will contribute to communication campaign.

Impact: What is the impact of the work to date? Also describe the projected future impact. Please specify using qualitative and quantitative data (e.g. # of indirect and direct beneficiaries); help us understand how this solution truly makes a difference.

We have started building a social entrepreneurship community consisting of NGOs, businesses, and society. The first meeting was held during March in a bookstore with a cafe. Subsequently, the bookstore expressed interest to include the pies baked by NGOs working with poor families into their supply chain – as these pies are in line with bookstore branding – homemade.

We plan to expand these types of partnerships between businesses and NGOs to include many homemade community products in at least 5 different business supply chains. We expect to generate sales of at least 80 000 EUR with a great portion of that benefiting NGOs and local communities. NGOs will gain entrepreneurship skills which can generate more funds to support their activities leading to a self-sustaining cycle of creating even more social goods by NGOs.

Funding: How is your project financial supported? [select all that apply]

Individuals, NGOs, Businesses.

Sustainability Plan: Has your project already reached financial sustainability? If not, what is this solutio’s plan to ensure financial sustainability? Do the main partners have enough stake to sustain the solution? If this project requires limited budget, how will other resources be secured to maintain or grow this work?

We began our project with a small investment and an online auction. We received positive feedback and press from the local community, celebrities, NGOs, local communities, and businesses. We do not believe our project has reached financial sustainability yet, since our first project was mostly about getting publicity, however, we do believe we can start to see financial sustainability with our bookstore project.

We plan to fund our project in the long-term by consulting with businesses to best connect with NGOs and local communities that match the social responsibility message they need to deliver. In some cases this might be an upfront fee, while in other cases it will be percentage based off of sales results.

Founding Story: Share a story about the "Aha!" moment that led the Partners to get started and/or to see the potential for this to succeed.

Our first project was an online Christmas goodwill auction, where both organisations and Lithuanian people were buying a wide-variety of NGO products and services. This was a new project for Lithaunia, however, we received very good support from the media and the country's local celebrities and and the idea was popular in the local population. This was only a one day event on the internet, but many people started to ask where they can buy these types of product every day. This was our true "Aha!" moment since we learned about the need to have these products easily available to everyone to see, smell, and taste, such as a bookstore. We also learned from the auction that people in businesses, NGOs, and communities want to meet and discuss their needs together. From this we organised a meeting at a bookstore which lead to the plan for various products to be sold there.

About the Co-Creation
Barriers: What main barriers may you have encountered to co-create during the creation and implementation of the project and how did you try to overcome them?

Attitude: There is a gap in trust between businesses and the NGO sector. Businesses do not trust NGOs and feel they can’t deliver results, while NGOs do not have the knowledge on how to approach businesses to sell their value proposition. To bridge this gap we've built a team of professionals having both NGO and business experience to broker between them.

Entrepreneural approach: NGOs and communities still lack the business skills to address the market needs while creating the products and services. We believe that everyone can learn from each other and have created a community gathering each month to share success stories and experiences.

Branding: Some customers will not buy products if they know they are made by disabled people, since they may unfortunately think they would buy negative karma according to a research study. We need to change this attitude as with good branding.

Governance: What is the type of the relationship between the partners? (e.g. joint venture, contractual relationship, joint project...)

We've created a network of professionals, NGOs, and business brokers to initiate the joint projects for businesses and NGOs. We are also building an extensive NGO community interested in entrepreneurship and developing social business as part of their activities.

Interaction model: How is the project a transformative partnership? How is the interaction transforming the partnering organizations and their employees/ leadership in terms of creating a new vision, new management practices, new skills and new organizational structures? Please provide for concrete examples

By running this project we transform the market to create a sustainable ecosystem for local communities. Businesses get involved in a third sector (NGO) and contribute to the local society needs. This helps them shape their organisational values and strategy as well as integrate corporate social responsibility on a strategic level. NGOs gain the entrepreneurial skills while creating new models to sustain the activities they run for positive change in the society. A futuristic scenario could evolve to NGOs and businesses creating joint social business ventures - having same goal but different competences that could not only make an enormous impact to the society, but generate profit as well.

How did you find out about this competition?

A colleague informed me about this competition over email.